Lines of Appeal
Q1.
An advertising campaign that uses humour is the 2012 Southern Comfort advert which shows a middle aged, overweight, careless man strolling down the beach in small, tight swimming trunks. The reason this creates humour is because of how real the situation is, as I and probably many others have seen a overweight middle aged man in extremely tight swimming trunks lay by the pool, or walk down the beach without a care in the world, completely content with himself. Another reason this creates humour is because of how 'uncool' the man actually is, but because the non-diegetic music in the background and the way he walks in time to the beat, it portrays him as the 'coolest' man on the beach, and promotes the ideology that anyone who drinks Southern comfort no matter how 'uncool' they are
An advertising campaign that uses humour is the 2012 Southern Comfort advert which shows a middle aged, overweight, careless man strolling down the beach in small, tight swimming trunks. The reason this creates humour is because of how real the situation is, as I and probably many others have seen a overweight middle aged man in extremely tight swimming trunks lay by the pool, or walk down the beach without a care in the world, completely content with himself. Another reason this creates humour is because of how 'uncool' the man actually is, but because the non-diegetic music in the background and the way he walks in time to the beat, it portrays him as the 'coolest' man on the beach, and promotes the ideology that anyone who drinks Southern comfort no matter how 'uncool' they are
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