Amnesty water boarding

Ideologies

In this advert Amnesty are trying to tell people watching the different techniques the American government use to interrogate people and they are telling us as they want us to help stop this from happening. Also this is trying to tell us that no human being deserves to be put through torture to the point were they are going to be killed.  

Visual and Narrative techniques

In this advert they start it by showing use water flying through the air in slow motion with some furious but at the same time gentle music with it while making it fly in slow motion. This is supposed to make the audience think that this is a nice thing it is an everyday thing their is nothing wrong with it if anything it is cheerful. When are then shown the close up of a man spitting all of this water out again while in slow motion with the music this makes it look like a good thing but suddenly the music stops the shots start to get frantic we are given close ups of the water getting poured into the man and him spitting it out. I think this is very clever as it turns from a nice everyday thing into a disgusting and shocking thing which catches everyone off guard emphasising the point even more and makes the advert more shocking because of this. Also at the end we are shown a close up of the detainees hand shaking which could show he is about to die, It could just be showing his desperation it could be showing any of these things but this close up really is disturbing. Also to show this is is a modern thing and is not from the past after the close up of the hand it blacks out and after that it comes up with a youtube style herder where you can unsubscribe and it clicks on a arrow to activate the drop down menu but here it has all the torture techniques we know off this youtube style is supposed to relate to teenagers and also shows again that this a modern thing and not from the past.

Advertising techniques

In the advert they show us a lot of close-ups of the detainee being waterboarded and this is to physically connect with the audience to make them feel like they are there and this is because the more they connect with the detainee the more the audience will connect with the advert and start to agree with the advert.

What works what does not

I believe that one of the good things about this advert is that it catches the audience of guard with it's frantic close ups and sounds of the detainee gagging on the water. Also I like the overall tone of the advert because it increases the shock factor of the overall advert and forces us in a position were we need to watch because we need to take notice.