Daily star tabloid

Audience of the newspaper- Targets the audience of the cowboy talking about betting at the races with and discussing money and betting. The front cover also appeals to the trendies talking about the Aintree races and those who have attended the event being a popular subject to talk about socially. 

The daily star appeals to the Aspirer as it discusses social events would appeal to the aspirer as they want to get better and be known.

The ideologies of the news paper talking about celebrity life and their lavish styles at events. This time showing wag Colleen Rooney attending the aintree races this gives readers an insight into her social lifestyle.

The daily telegraph broadsheet

Appeals to the traditionalist and the cynics. The traditionalist would find this appealing as it had old fashioned values and talks about the royals and the government issues.  The cynic would find the telegraph appealing as the headlines talk about events negatively an example being 'a good day to bury bad news for coalition'. 

Appeals to the mainstream as it discusses problems that will effect the country and them overall. 

newspaper delivers messages to the audience such as to be interested in modern events such as political issues. Although one article is about sport being football it diccuss as scandal event with scoring and not the actual game.