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Daily Mail

One possible audience for this front cover is the 4Cs' Mainstreamer, identified by the headline 'Britain Chokes On Toxic Smog'. This audience type lives in the world of the everyday and live by a daily routine which is fundamental to their lives and this 'toxic' smog is an abnormality in this routine, throwing off the sense that the Mainstreamer will repeat this fundamental routine unabated. It poses a threat to the Mainstreamer's way of life and affects the whole of Britain, making the Mainstreamer the perfect audience for this cover because of their status as the largest group of people within the 4Cs. The 1.7 million Daily Mail papers in circulation means that the Mainstreamer is also targeted by its status as a big-name and established brand. Their core need for security is met through the repeated use of the word 'Britain', establishing a sense of inclusion and community between the paper, the reader and the rest of the country in order to reinforce the Mail's ideologies of patriotism and their stance as 'representatives' of Britain; their views are self-confessed to be the consensus view. 

There is definitely room for the appeal of personal identification on this front page, in the aforementioned headline as the reader is forced to relate with the story on 'toxic smog' in Britain. This story affects them, the predominantly British audience, and may force them to consider the ideologies of the paper and reconsider their own. The use of the words 'toxic' and 'choke' affects the Mainstreamer's need for comfort and security, making them anxious and even scared for their own wellbeing. This all revolves around the reader's own placement of themselves within the story. If it affects them, then they will pay attention and be shocked; as is the intention of this headline. 

Values

The headline 'Britain Chokes On Toxic Smog' has a value of recency, using the present tense to present a news event that is ongoing and 'new' to the audience. It also has the value of closeness to home, using Britain as the location of this event and scaring the audience in its proximity to their everyday lives. There is an element of uniqueness to this headline as well, a story that even if this smog happened similarly in the past is unusual and different yet affective to the lives of the Mail's audience. The scale of such an event, covering the whole of Britain as suggested by the headlines, ties into the paper's value of size. 

Exclusivity is another of this cover's values, using an exclusive story on the potential for another royal engagement. This story also has a human interest angle, using a love story and the family at the heart of it to tie into the value of personality, allowing us to empathise with and relate to the couple. It positions Cressida as the sole character of this story, suggesting that she is the only one who must prove herself worthy because she is a new character in the ongoing narrative of the royal family and its affairs. 

The headline 'Airports Secretly Searching Luggage' adds to the paper's value of closeness to home and meaningfulness, suggesting that the luggage being searched could be your own and you are protective of your privacy, meaning that this headline is intended to shock and worry.