Audience Analysis

23^rd September 2014

Defining/ Classifying Audiences

1.     The Main Stream

I believe soaps such as Emmerdale, Eastenders, Hollyoaks etc. are the most appealing to the ‘Mainstream’ group. This is because the majority of Brits watch these soaps for instance and a characteristic of a member of the Mainstream is that they live life as we rather than me and such they will do what others do and watch what others watch, usually described as a sheep. The stereotype of people who watch these sorts of programs is very negative, it suggests they live a very boring life and only fulfill there simple needs and live the same structure as other mainstreamers.

The Aspirer

I believe Vogue/GQ magazine will appeal to the aspirers mainly, because It can show you what a lot of people are wearing and what are the hot topics that you must know. These things appeal to an Aspirer because they want to look there best for other people and dress the ways they believe people will want them to dress because they believe this superficial look is what will attract attention. There looks are more important than who they really are inside and so Vogue/GQ can help them keep it that way.

The Succeeder

I believe the Telegraph newspaper will appeal to certain members of the ‘Succeeder’ group. This is because the Telegraph speaks to the higher members of Society rather than focusing on the lower class of Britain. As well as gain intelligence and information from this newspaper the relaxation side of the succeeder is also seen to from there general topics as well as the more specialized areas. This Newspaper can appeal to the Succeeder because it targets the upper class for their intelligence and brand support.

The Explorer

I believe Vice News would appeal to the explorer more than other media texts because, Vice delivers edgy unseen news and topics to the UK that people have never really discovered or engaged with and so I believe the Explorer will target these lesser known ‘Hipster’ if you will texts. A Positive from this news website and others like it is it brings to light new brands that say the bigger news companys/ websites have not discovered or advertised themselves and so it gives The Explorer a chance to discover the smaller brands. Vice is for people with very different tastes to modern society and so the Explorer would soak this Text up instantly.

2.     I believe these categories are good for sorting the vast majority of people into groups however there can be small numbers of people who are between a number of these groups for instance I see my self as The Explorer mostly however I like to think that I slip into The Succeeder group from time to time which suggests that this method can not categorize everybody as there will always be people between tiers.

3.     Friends-

Katie
Aged 21

Single, not looking for a boyfriend

She is working a part time job so she is D

White British

Currently at University

Raised as a Christian however doesn’t pay much attention to religion

Is very involved in Politics and is studying Politics at Uni.

4.     I believe Soaps such as Emmerdale, Eastenders and Hollyoaks etc. would gather the Cynics audience, this is because the general population complain and moan about soaps in many ways and so the Cynics will fit in.

I believe fashion/lifestyle magazines such as Vogue/GQ would fit with the Groupies category. This is because Groupies want to fit in to Society and relate to other people and so these types of Magazines do just that. I believe the Telegraph newspaper would fit with the Rebels group, this is because in order to find out if your views match those of other people you must see what other peoples views are and this also is a way of contacting the writers as it is an open newspaper.

I believe Vice News targets the Innovators because it gives new ideas to people and brings up topics that have never been explored and so leaves room for you to expand on others’ opinions and give your response. This appeals to the innovators because they want there opinions heard and to leave a positive mark on the world, possible through writing.