Mental Illness - What you see/ What you don't see

Ideology

Without help from people who are willing to donate to mental health organisations people like the several appearing on this advert like many will not get any help to escape from their mental illness. Mental health problems affect families if there is even only one person dealing with mental health issues because their family and friends have to watch them suffer and deal with their problems. 

Characters/visual style

There are a variety of different characters each of them in the same setting, telling you part of their story straight. the visual style is affective because the blank backgrounds behind the people exclude any distractions from what the people are saying. The quick shots at the beginning of the advert let us find out about the people being interviewed - who all seem normal - wrong. Just because what you see is normal does not mean it is. People can be deceiving. The MCU shots of the people looking straight into the camera are used to make a tenor with the audience it makes the audience familiarise with the person and later on sympathise with the person who is hiding away in the dark because of their problems. There are messages at the end of the advert to tell the audience why they should donate to their local mental health organisation and then there is an image of the associated companies who are involved with mental health. 

Lines of Appeal

Everybody wants to belong, these people belong to families however they may feel alone and suffer turning to something they should'nt to relieve the pain such as certain basic appeals, some of the basic appeals mentioned in this advert are need for sex, need to escape etc. There are shock tactics used in this advert because at the beginning we familiarise ourselves with them because they are the same as everybody else, they all have relationships, jobs, and lives that they live day in and day out however, we then hear their stories and we realise that just because we don't see their problems because they choose to keep it to themselves doesn't mean that they aren't there. The combination of the different personal stories all causing the same thing and the direct address to the camera makes the audience identify with the advert.