possible academic texts

http://www.ejumpcut.org/archive/onlinessays/JC43folder/DocyChronotope.html - genre

http://www.ejumpcut.org/archive/jc48.2006/docIntro/text.html - new worlds of documentary

http://www.ejumpcut.org/archive/jc53.2011/TryonWebDoc/text.html - Digital distribution, participatory culture, and the transmedia documentary

Research

Fake Shark documentaries;  http://www.businessinsider.com/discovery-channels-fake-documentaries-2014-9?IR=T

"Last year's two-hour special on Discovery, called "Megalodon: The Monster Shark Lives," convinced 70% of viewers that the giant prehistoric shark still existed even as outraged scientists insisted that the show was ludicrous and almost entirely fictional."

"This summer, Discovery followed it up with "Megalodon: The New Evidence," which became the highest-rated episode of Shark Week with 4.8 million viewers."

"Discovery-owned channel Animal Planet has aired two other fake documentaries in recent years""Many viewers seem to take them at their word, with children being especially vulnerable to deception."

"The documentaries show "found footage" from a fatal attack off the South African coast that apparently left three people dead. It's fake; no such attacks took place."

"The documentaries show news reports from "3 News" in South Africa. It's fake; no such channel exists"

"The documentaries air photos from the Second World War showing the fin and tail of the shark next to a German U-boat.This image is an altered still from a historical video, which we tracked down online."

"The documentaries contain no disclaimers to inform viewers they're watching fiction, though some brief text shown at the start acknowledges that one or two scenes may have been "dramatized" — quite the understatement, unlikely to be of use to children, and totally useless to anyone who starts mid-show."

Astounding revelations about the 510 species of the ocean's top predator - http://www.theartsdesk.com/tv/shark-bbc-one
"We witnessed the incredible sight of a huge one-ton shark, travelling at 20mph, leaping out of the sea to bring down the seal in mid-air"

" It is also the 40th anniversary of Jaws, the film that encouraged an uninformed worldwide horror of sharks. And now sharks everywhere are threatened, even though their survival record hitherto has been impeccable."

"There are 510 different species of sharks and rays"

" The epaulette shark can walk on land as it traverses from tidal pool to tidal pool on the Great Barrier Reef, while the six-foot-long blacktip sharks band together to feast off 10-million-strong anchovy shoals traversing the South African oceans."

"We witnessed the incredible sight of a huge one-ton shark, travelling at 20mph, leaping out of the sea to bring down a seal in mid-air. All that remained was the victim's blood pooling across the ocean’s surface." - makes the shark seem like a murderer

"Composer Will Slater was doubtless working to a brief, but the background music was melodramatic, overwrought and often completely unnecessary, while the voice-over was studded with clichés about “the world beneath the waves ruled by strange fearsome creatures”.

Shark Week Lied to Scientists to Get Them to Appear in "Documentaries" - http://io9.com/shark-week-lied-to-scientists-to-get-them-to-appear-in-1619280737

"why are scientists allowing themselves to be featured in these pseudoscience disasters? There's a simple reason: Shark Week producers have been lying to them."

"I asked a few of the crew members, including the producer, what the show was going to be about. I never got a straight answer and the producer seemed to avoid the question. I was just told it would be combined with some other filming to make one show about Louisiana shark research." - Jonanthan Davis

"Davis was barely asked about the voodoo shark at all. His answers from unrelated questions were edited together to make it seem like he believed in its existence and was searching for it."

"Throughout the interview I was fed certain words to rephrase my sentences in ways that the producer thought would spark more interest"

"Monster Hammerhead explores a legendary hammerhead shark that has been patrolling Florida's shores for the past 60 years. Now, a team of scientists and anglers look to explore the mystery and find out if the legend could be real."

"First of all, great hammerhead sharks live a maximum of 44 years, so a large one could not have been patrolling Florida for 60 years"

"Had I known they would combine it with those ridiculous fishermen to make a show about a mythical shark I would have had some serious second thoughts about participating," - Davis

Shark coast

The shark coast - https://www.youtube.com/watch?v=-rBC7tIJ8v8

"The greatest shark of all - the great white" 2:10
"attracts some extraordinary sharks" 3:50

https://www.youtube.com/watch?v=SlVjt-tMTAM
Watch opening

http://www.businessinsider.com/discovery-channels-fake-documentaries-2014-9?IR=T

https://www.youtube.com/watch?v=GJtBd0VdImw

Adverts

Underdog Advert

I found in this particular advert that I was mostly inspired to make my advert around medical neglect. The advert made use of showing the dog being neglected by a voice over which shows one of the basic appeals being A Need for Guidance.

 

This immediately makes the audience ask questions and make them want help and guidance too if they have been medically neglected.

 

I have used these ideas in my storyboards because I wanted the audience to feel that the company I created could help guide them in the right path.

 

Teenage Rape Prevention Advert

This advert inspired me to use a place where someone felt comfort. This advert made someone feel uncomfortable in somewhere that they feel comfortable in all the time.

 

This makes the audience realise that any environment or people you are comfortable around can change within seconds making you feel isolated and not knowing where to look for safety, this relates back to the basic appeals of A Need for Safety.

 

I have set my storyboard advert in a house because I want the audience to understand that when you are medically neglected you can even feel unsafe in your own home, however that’s not the case with this specific company – this company makes you feel safe wherever you are.

 

Mental Illness Advert and Domestic Violence Advert

In both of these adverts CU’s and ECU’s are used to create a tenor with the audience. In the Mental Illness Advert there are several people talking to the camera about their lives – how they are just like everybody else – however there is something different about them. In the Domestic Violence Advert the girl in the video is focused at a close up as though she is looking at herself in the mirror – the main aim for this advert seems to be to show the effects that something can have on a person, not only physically but also mentally.

 

The audience quickly form a relationship with the person from the use of CU’s because they want to know what is going on with that person – they become interested.

 

I have chosen to use CU’s and ECU’s on my storyboards because I wanted my audience to connect with the advert, to know how the person in my advert feels so that they can relate or understand how being medically neglected may feel.

 

Mental Health Awareness

This advert I felt was powerful in the fact that it is a constant voice in her head as though it is her conscience telling her what she should and shouldn’t be doing – telling her right from wrong. It is also set in an everyday environment which shows me that the mental health problems are not seen by others however the person suffering is constantly thinking of it.

The audience listen to the girl stood at the bus stop and almost feel sorry for her – she has all of these voices in her mind that she can’t make go away.

 

I chose to have a voice over on my storyboards when my actress is completing her every day tasks e.g. cleaning dishes, saying goodbye to her children on their way to school, I feel that the voice over is effective for the advert because we know that whilst she is completing everyday tasks she still has the medical neglect on her mind although she doesn’t show it.

 

Salvation Army Advert

This advert was based in local places e.g. a park bench, a subway tunnel, on a bridge. These places in the advert are places everyday people are familiar with but some of these places are people’s homes.

 

The audience see the people living in such bad condition and feel sorry for them because the advert gives them a solution to this problem, making the audience feel that they can make a change.

 

I have used this method in my advert by letting the audience connect with my protagonist by letting them know how she felt when she was medically neglected. This fits in well with my advert because it will help the company raise money by creating a tenor between the audience and people who experience being medically neglected.

 

Watch your own Heart Attack Advert

This advert uses a various of ECU to show intensity in the actors face who is suffering with a heart attack. These shots make the audience feel uncomfortable because they feel the intensity that the person suffering is feeling.

 

The audience can relate to how the actor is feeling from these intense shots even if they have not experienced a heart attack themselves which hopefully they haven’t.

 

I have used ECU in my advert not to make my audience feel uncomfortable but to help them relate at a more personal level with my protagonist. The shots of her mouth and eyes show sensitivity which creates an emotive tenor between the audience and the protagonist.

 

 

 

Domestic violence PSA - "It rarely stops"

Characters/Visual style

There is one main character in this video shot in a C/U to make the advert more effective and to create a tenor between the audience and the girl. The girl starts out with a small cut above her eyebrow and a black left eye which she tries to cover up using make up. Gradually these injuries become worse and more appeal on her face; her nose begins to bleed, she gets another black eye, her neck is all cut and bruised. The girl has now stopped applying makeup because she see's there is no use because she is used to the beatings now; she knows whats coming for her. The girl is looking directly into the camera as is she is looking into a mirror at herself reflecting on the fact that each time she comes to the mirror her face is more destroyed. The camera tracks backwards away from the girls eyes so that the audience can see what is happening to her and what injuries she is faced with. She is in her bathroom when she is cleaning herself up, this is one of the most dangerous places to be in the household when abuse is going on which reflects the fact that she isn't safe even in her own home. When the advert is coming to an end we see her turn around quickly because she hears her partner entering the room, this makes the audience and the girl jump because they both know what is about to happen and the audience cannot do anything to stop it. The phone number for PSA and the logo appear on a black background at the end of the advert. 

Homeless - The Salvation Army

Ideology

There are so many people who will be homeless this Christmas whilst others are surrounded by warmth and family, some our surrounded by cold and pavements. With the support of the public The Salvation Army can help prevent so many people being alone and cold this Christmas with the donations from people.

Characters/Visual style

There are various characters in this advert, each of them all homeless this Christmas. The MCU are used to help the audience connect with the characters so they can only imagine to understand how it feels to be lonely this Christmas. The settings used are all recognisable - park bench, streets, underground - however we don't recognise them in the same way homeless people do, to them these places are their beds. The VO is sympathetic and pleading because The Salvation Army are determined to bring more people off the streets for Christmas but can only do so with public help.

Lines of Appeal

This advert makes the audience realise that we can help these people which influences our use of Reward and Punishment ideology. The advert also reaches out to Love and Belonging Needs as we see each of the characters in need of somewhere to sleep and some food at Christmas time. The advert helps the audience personally identify with it because in our everyday lives we witness the homeless and assume they are no good however, we don't think about what their real reasons are for being homeless or how they must feel to be alone and cold on Christmas.

Cancer Research UK - Mirrors

Ideology

Cancer Research is becoming more and more successful with the help of the public support in finding cures to help people suffering with cancer to live longer. This impacts on not only the person who is suffering with cancer because they get to live longer but it impacts on the people who are around them - their family who get to cherish more time with their loved ones. Although Cancer Research is becoming more successful, this isn't good enough - people are still losing loved ones day in and day out which needs to change so more can be done to help find a cure.

Characters/Visual style

There are a variety of different characters in this advert ranging from all different ages telling each of their stories about a lost one they have lost. Each person is stood in the mirror looking at their reflection with someone stood behind them who is talking to them, then the person in the mirror fades away leaving the other one alone. This has a large impact on the audience because the MCU used allows them to see the pain and loss in the persons face. The voice over is calm and desperate telling the audience that the amount of people dying from different types of cancer needs to stop which is why they need the publics support. During the advert there is a blank screen shown with all of the details needed to show how to donate to the charity. We think that the advert has finished however it has not, we see that there is some hope when a small child is seen in the reflection of the mirror suffering from leukaemia however, she doesn't disappear.

Lines of Appeal

The biggest shock tactic used in this advert is the first person who we encounter with, he is a child with his mother behind him. When his mother disappears and we see the number of women who have died from this disease in the last year - this hits the audience like a brick wall because we wouldn't have expected such a large number and it is even more upsetting that this is a small childs mother. The fact that there are so many people dying from cancer can make people relate to loosing someone from it and makes others realise the dangers of it which is why they should donate to help prevent more people dying from the deadly disease.

National Accident Helpline

Ideology

National Accident Helpline are there to help people who have been neglected medically when they have been ill or injured etc. So many people are neglected when they think something has gone wrong, it can be a 'nightmare' to try and find someone who will help and give you the support you need so you can get back on track.

Characters/Visual style

There is a cartoon dog in a hospital bed struggling to sleep due to his nightmares of having no one to turn to when he leaves hospital knowing something has gone wrong in his treatment. the dog becomes more settled when he realises he can turn to National Accident Helpline to ensure he is properly treated. When the dog is re-assured we can hear birds and the lightning stop that he was hearing throughout his nightmare - he is  now in a dream. The VO is the dogs voice, he talks about his own situation so that the audience can relate to how he is feeling. This tenor with the audience makes them aware of what could happen if they were medically neglected ensuring that they would turn to the National Accident Helpline.

Lines of Appeal

This advert plays with the Psychological Needs and Safety Needs. When something bad happens to us we want to feel protected and feel secure about what will happen in the long run. This is why National Accident Help line wants to ensure that people who have not felt safe or psychologically well have this experience and feel  better about the whole situation. There are some enigma codes in this advert making the audience ask questions such as Could this happen to me? where can I find the help I need if I am medically neglected? -  the advert can personally identify with people who have already been medically neglected or are being. At the end of the advert the number and details for National Accident Helpline appear on the screen.

Ideology

If someone does not want to have sex then you must not force them too because this is rape.  Relationships should be equal and not enforced on one person because this is a criminal offence. Rape cannot be undone and the message from this advert is if you could see yourself sexually assaulting someone would you stop yourself? Would you have drunk so much to have gotten yourself into a state where you just don’t care? Think before you act because it doesn’t matter how drunk you are if you rape someone it’s your own fault.

Characters/visual style

The advert extreme close up shots to show the person behind the glass’s face determination to stop his drunk self-making possibly one of the biggest mistakes he will ever make.  The camera starts as a medium shot of the two in the bedroom kissing before the boy forcibly pushes the girl onto the bed after she has said she wants to go back downstairs, this allows the audience feel tense because they know what is about to happen to this girl and they don’t want it to but they can’t stop it. The camera shows a shot looking down at the girl, this influences how vulnerable she is at this moment again impacting on the audiences reaction to wanting to help her. The camera then swaps to look at the boy behind the glass so he can see himself and what he is doing to the girl, the audience are placed to see that if the boy committing the assult could go back in time he wouldn’t do it as we see the emotion and regret on his face from the CU. The setting used is a bedroom at what looks to be a party, the two teens are displayed as drunk.

Lines of Appeal

There are no real shock tactics used here, however the message from the ‘Would you stop yourself’ campaign is clear that no matter what the circumstances are rape is not acceptable.The advert is quite graphic in the way it displays the rape scene, giving the audience a need for their own safety and for others who are in these situations. The contact information is displayed at the end of the advert also using enigma codes making the audience ask themselves would I report rape? Would I rape? Why would someone rape? At the end of the advert it says ‘search: this is abuse’ this gives anyone who has experienced rape the chance to personally identify with the advert and anyone in the future who want to help prevent others and themselves from rape a chance to donate to help make a difference.

Mental Illness - What you see/ What you don't see

Ideology

Without help from people who are willing to donate to mental health organisations people like the several appearing on this advert like many will not get any help to escape from their mental illness. Mental health problems affect families if there is even only one person dealing with mental health issues because their family and friends have to watch them suffer and deal with their problems. 

Characters/visual style

There are a variety of different characters each of them in the same setting, telling you part of their story straight. the visual style is affective because the blank backgrounds behind the people exclude any distractions from what the people are saying. The quick shots at the beginning of the advert let us find out about the people being interviewed - who all seem normal - wrong. Just because what you see is normal does not mean it is. People can be deceiving. The MCU shots of the people looking straight into the camera are used to make a tenor with the audience it makes the audience familiarise with the person and later on sympathise with the person who is hiding away in the dark because of their problems. There are messages at the end of the advert to tell the audience why they should donate to their local mental health organisation and then there is an image of the associated companies who are involved with mental health. 

Lines of Appeal

Everybody wants to belong, these people belong to families however they may feel alone and suffer turning to something they should'nt to relieve the pain such as certain basic appeals, some of the basic appeals mentioned in this advert are need for sex, need to escape etc. There are shock tactics used in this advert because at the beginning we familiarise ourselves with them because they are the same as everybody else, they all have relationships, jobs, and lives that they live day in and day out however, we then hear their stories and we realise that just because we don't see their problems because they choose to keep it to themselves doesn't mean that they aren't there. The combination of the different personal stories all causing the same thing and the direct address to the camera makes the audience identify with the advert.

Time to change - mental health advert

Ideology

Just because people have mental health issues does not mean they will act erratically to you if you ask them a question. The impact you can have one a person who is dealing with mental health issues can be positive or negative however you shouldn't be scared to ask someone how they are feeling because of what they are dealing with, this could make them feel better.

Characters/visual style

The setting of the advert is in a work office where most people will spend the variety of their everyday life so the audience will be familiar with this setting. The camera uses MCU and CU of the two characters faces to show their facial expressions to show that they are maybe not on the same page when we see the first few imagined reactions in the way the man thinks that Dave will react. At the end it uses a two shot to show that the two men are level and can have a conversation and just because someone is dealing with 'mental' health issues doesn't mean they are going to act mental towards you if you ask them a question.

Lines of Appeal

There are a few shock tactics used in this advert like when the man asks Dave for the first time how he is feeling and Dave reacts to ringing someone via his shoe which is completely abnormal especially when he starts shouting down the shoe about the other man showing some concern. Enigma codes are used in this advert making the audience ask why would Dave want to talk to anyone? however we realise that sometimes someone asking us how we are feeling can make you feel better. the message from this advert is to show that asking someone how they are feeling could influence their self-esteem (Maslow) and their psychological needs. 

Mental Health Awareness

Ideology

The Mental Health Awareness advert is trying to help people who stress and need to talk to someone feel confident to open themselves up rather than keep everything in. If you don't talk to people about your problems then they will overtake your life and you wont be able to handle any upcoming hurdles that will come your way because you are not mentally stable to be able to handle them. 

Character/Visual style

The adverts setting is on a main road at a bus stop where a young girl is impatiently waiting for her bus. The visual style is effective because almost everyone has had the same issue that this young teen is having - being stuck in a bus stop waiting for a bus late at night. The VO is worrying and scared, this emphasises the fact that she is alone and vulnerable making the audience sympathise for her. the constant echoing of her own voice is confusing not only for the girl but for the audience, she has so many thoughts in her head and the audience experiences this with her. At the end of the advert there is text written on who you should turn to if you are experiencing bad thoughts from mental health issues.

Lines of Appeal

There are no real shock tactics here - however Safety needs and Love and Belonging needs are clearly visible in this advert as the young girl is vulnerable and needs to feel safe inside with her family. There are also basic appeals such as need to feel safe so she is free from threats in her every day life and so that she feels safe. Persuasive ideologies such as the Needs, Fears and aspirations is used here to explore the teenages different problems starting from family problems, school problems, relationship problems etc.

 

Cancer Research UK

Ideology

Without the public support Cancer Research would not be able to save the lives of the so many people who have cancer. This impacts all different types of people, from the people who are now cured and can live and breathe whilst their lives go on, and others who are suffering having more hope because of the new medicines and cures being found. It also impacts on the people who lose their loved ones because they know that more people need to donate to help find a more powerful cure.

Characters/Visual style

There is a variety of different characters and settings in this advert, each character being in their own setting. Medium close ups and close ups are used throughout the advert to connect the audience to the person who is either a surviver or someone who has lost someone to cancer. The settings in the advert are places such as the Hospital, the park, the restaurant etc. these are all places you would expect to see these people making the settings stereotypical however the last setting is not what you would expect however this creates a bigger impact tot he audience when the realise what is going on. The voice over used is calm and positive to ensure to the audience that by donating there is hope to finding a more certain cure for cancer. In the second half of the advert the number for Cancer Research appears on the screen, at the end of the advert the number, logo and contact details appear on the screen. 

Lines of Appeal

The advert uses a small twist and an enigma code at the beginning of the advert so that the audience will ask the questions such as - why are they not supposed to be there? or have they done something wrong? this encourages the reader to maybe believe that the person has done something wrong if they should not be here. This then makes the audience feel guilty when they find out the reason they should not be here an that their life was in danger. We see each of the characters in a family, friendship or relationship context and so this connects to our need of Love and Belonging. The adverts aim is to make the audience personally identify with the advert due to the variety of different situations with the characters and the direct address that the characters give to the camera.

What works

The simplicity of the message, the use of enigma codes at the beginning, the establishing shots followed up by a close up and the emotive ending scene. 

One Child - Save the Children

Ideology

Save the children would not be able to save children's lives without the publics support. This advert has an enormous impact on the children who are sick due to malnutrition because the medication they need is being provided due to the public paying for it, this also impacts the donators life because they have made a difference in a positive way. More of the public must donate to Save the Children to ensure that more lives are saved.

Character/Visual style

The main focus of the advert is 19 month old Phedosi who is one of the many children suffering, along with the other children in the advert who are shown in different places such as hospital beds. Medium close ups and close ups are used to make the audience look into the malnourished child's eyes making them connect and feel sorry for the child. There are stereotypical settings used such as dirty homes, dirty hospitals, hospital beds, these all impact on the guilt that the audience feel because the standards over in our own countries are immaculate compared to the standards where the children are living. The voice over is calm and worrying to make the audience think that this is an on going situation so this money must be needed all of the time, it has a sympathetic tone to it so that the audience relate to the voice over and share sympathy with it. The phone number for Save the Children appears on the screen after the introduction of Phedosi including a website and logo so that people can identify the charity and know where to go to find out more information and to donate.

Lines of appeal

Shock tactics are used in the Save the Children advert by using an extreme close up of a child's face while she/he cries because they are so hungry with their face scabbed and cut because they are so delicate. Enigma codes are make the audience want to ask the questions of why are they having to go through this starvation alone? why is no one helping them? This makes the audience want to make a difference because they are guilt into  donating money because they don't want children to have to starve until death. There is a parallel narrative used showing the only little few of children going through what Phedosi and the children in the advert are.

 

 

Watch Your Own Heart Attack - British Heart Foundation

Ideologies 

The British Heart foundation cannot tell or know that you are in danger of a heart attack if you don't make anyone aware of the possible side effects the person is experiencing. people experiencing the effects must tell the hospital or inform their doctor so that we can save more lives.

Character/Visual Techniques

There are two men in an almost empty room - one man is suffering from the effects that a heart attack can cause, the other in inflecting them onto him. ECU and CU are used to intensify the how the effects can effect a person and to make the audience feel more aware of what is going on and puts them on edge as they could get the impression that the man suffering could die. The setting used is a room with nothing but a table in it. The voice over is firm and has an urgent tone to it. The advert ends with a black screen saying "No two heart attacks are the same. Symptoms can be mild or severe" and the showing the logo and the website information. 

Lines of Appeal 

There are a lot of shock tactics used in this advert as the man is inflicting pain upon another. The reward and punishment ideology is apparent here because the person who is having a heart attack is either going to die because they did not report it or take notice of any of the side effects or, if they do report them they will have a more chance of surviving so that doctors can prevent a heart attack occurring. 

Media Diary week 4

Over the weekend I watched the film 'Captain Phillips'. This film affected me because I knew the whole way through while all the events that went on, on the ship was a true story so this emotionally engaged me into the film and immediately made me more interested.

The film is about the ship U.S. containership Maersk Alabama transporting good across the sea to another country when it is overtaken by Somali pirates taking everyone on the ship hostage. The captain of the ship 'Captain Phillips' is taken away from the ship and is taken hostage all together when the navy come to try and save the ship and its passengers and finally Captain Phillips. This story affected me a lot because I've always been scared of ships however this film increased my fear of them because I never even knew pirates still existed and never knew these types of things happened before watching this film.

After watching this film I wanted to find out more about the actual ship and the people on it so I researched about it to find out more.

This film made me want to watch more true story films because I never realised how effective they can be, I became so engaged in the film and was surprised about the fact that these things actually happen and go on in the world that I am unaware of.

Media diary week 3

Over the weekend I consumed this piece of media text. The word 'Vogue' is a French term meaning the prevailing fashion or style at a particular time. This immediately directs this text to the audience of an aspirer because the aspirer responds to how others perceive them.

 

The main attraction to this magazine is the fact that Emma Watson is on the front of it. Emma is a young English actress and model so people will idolise her and want to read this magazine so they can know about her and how they can aspire to be her. 'Heaven sent party dressing for under £150' this immediately points out that this magazine is made for people who have money and can afford £150 'party dresses' it also points out 'Emma Watson comes of age' this also gives a clear market as being adult but young women who are aging around the ages of 25-35.

 

'Sparkle how to do dazzling evening makeup' the language used here is posh and which only people who are posh would necessarily use. The magazine is aimed at people who have social needs, the headings used on this magazine supports this as they are all about showing off to the public and 'looking good'. 

 

'The real beauty secrets of the stars' when the audience read this they immediately look at the front cover and see Emma Watson and admire her beauty, this picture makes the audience want to look like her and have beauty like her which persuades them to buy the product more.

I'm going to analyse What If. What If is a hybrid romcom set in London. Directed by Michael Dowse and starring Adam Driver, Daniel Radcliffe, Jemima Rooper, Lucius Hoyos, Mackenzie Davis, Megan Park, Rafe Spall, Tommie-Amber Pirie and Zoe Kazan the film juxtaposes the conventions of a love story because it becomes love vs friendship.

The clothing that the characters wear tells us that this film is set in modern day society, also the house parties and ping pong games give the impression that this film is about youths and the struggle of finding love. The disruption in the film is Wallace, a medical school drop out who has repeatedly been involved in bad relationships and has decided to put his love life on hold. However when he meets Chantry he has an instant connection with her creating a close friendship. The main twist in the film is when Wallace and the audience discover that Chantry has a boyfriend, until then the audience and Wallace's narration was restricted and we were seeing from Wallace's point of view. From the film being seen from Wallace's POV the film is constantly moving forward, making the camera energetic and giving the film pace however when we find this out we realise from the break with the conventions we become startled and something unexpected happens, we get this build up of tension thinking that this relationship between Wallace and Chantry is about to blossom to only find out that this relationship will never move any further forward it stops right where it is, at friendship.

Captions are used throughout the trailer to help give the audience a background of the plot, they read; "What if - You met the right one - At the wrong time" it also gives critic reviews to make the viewer of the trailer want to view the film such as 'sparkling performances' 'rich, full and painfully funny'.

Although we know that the relationship is at a holt, we many shot reverse shots between the characters, between Chantry's boyfriend and Wallace, this creates a relationship between the characters and in this case not a positive one, however the same usage of shot reverse shot is used between Chantry and Wallace which creates a positive relationship showing the connection between the two. These types of shots can help the audience identify relationships between the characters, and the shot has been used positively and negatively in this trailer.