Facebook page
User-generated content
Users are able to leave comments, share 'articles' and 'like' each post on the magazine's Facebook page. They can even post their own writings on the page's 'wall'.
LOOK Magazine's Twitter page is different than the Facebook page, this time favouring their own posts rather than a user-generated experience, featuring no retweets of other Twitter accounts at all. They tweet around every 10 minutes on average, using a colloquial mode of address and utilising 'click-bait' to draw their readers in to their website articles. This is done via enigma codes, rhetorical questions, references to celebrities without naming them and ellipsis, appealing to the need to satisfy curiosity.
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