Oxy-Moron by ScHoolboy Q

7:48 AM 22nd September 2015

I found this album being discussed by other artists about a month before its release in 2014.

It is in the Rap/Hip Hop genre.

The purpose of this album is to encourage the audience of the text to do what they want and to get away from their lives if they do not like it.

The institutions that produced this text were 'Top Dawg Entertainment' and 'Interscope Records'.

The target audience of this album would be young working class men aged between 17-23 in the E, D, and C2 classes who may be an aspirer.

My reaction to the text was that I thought it was a very empowering piece of media text and was very outgoing and experimental. It had a very positive feel and was very hard hitting.

I think people would consume this text because it discusses certain issues that may appear in young peoples lives from working class backgrounds who live in working class areas. It may inspire them to do things they never thought they could do. It gives them hope and it can be used for escapism from their lives.

Some people may react differently to the text by saying all it is, is just a man using very bad language and rapping about money, drugs, alcohol and women. They may think this because they might not listen to the lyrics properly or understand what they actually mean, what the theme of the album is.