Applying Encoding/decoding - The office(US)

The Office(US)

Preferred reading;
The target audience for the office is from teenagers to middle aged people. The office is set up like a satire type of way, in the way that it makes fun of our institutes and it is also setup like a documentary, this is how it breaks the mould of the every day sitcom, its different in the way that it is setup, how the camera interacts with the actors. This series is on Netflix, which is a massive subscription service that people can subscribe to that means they then have access to lots of titles to watch. because it is then on Netflix more people are likely to watch this because it is on the website/app as it is so massive. It is then accessible for millions of users. This encourages many people t watch it and makes lots of people able to watch it which means it will boost the amount of people that will be willing to watch it. This text appeals to a wide audience of younger people, as it is middle age people and many people can relate/ they know how that feels and because of all the drama and the jokes and antics they get up to.  It can also be either watched along or in groups, because the way it's set u; like a documentary and sort of a comedy/reality TV show. The way it is set up also makes it appeal to people who consider themselves to be 'Explorers'. The show is in general very good and many of the actors are good at what they do. In my opinion having it set up like a documentary style as had a greater effect on the comedy because it is funny to know how they are thinking and it helps them by letting them know the cameras are there. They also use the fact that they know the cameras are their to create more humour on the show.

Negotiated;

However even though the The office has  wide audience for teenagers to middle age people, the older generation wont get the kind of humour that is shown in this series. They probably wont get the way that the show is set up(the documentary style). However the vast amount of people that twill be watching will get the type of humour as they will have lived a similar life to the sitcom. Most people wont watch this though as they wont want to watch it with their family because they might consider the text to not be humorous around their family(situational culture) This will affect them a lot as they might rather watch The Office alone to be themselves or so that they can really experience the escapism.

Oppositional;

As The Office is a sitcom and it has only either one or a few types of humour then this wont appeal to any different typed of audiences as many people don't like the same thing. Also Situational culture does affect this a it a lot, for instance if you are with a group of people you are less likely to laugh at some of the 'sensitive' things that is said by the manager in the text (michael) as he can say some things that people may not want to laugh at and not let others know that they laughed at it. Also if you aren't in a good mood you are probably not going to find this funny, you will probably fid it stupid and boring but that is to do with you and how you want to react to it. They have a real unique type of comedy on The Office and most people probably wont find this funny. Also if you are under a certain range and aren't aware how an 'office' works then you are probably not going to get this type of humour and will then be immune to this type of comedy. Most people probably will not like the documentary style of how they set up the show.