charity: Save the children
campaign: Poverty in the UK


Ideology: You can donate two pound a month to help save child poverty in the UK, if everyone chips in then you can help children who are in need of decent food ,or a nice warm place to stay so that they can concentrate and have fun.

Character/Visual Style: They use a lot of children in this advert (as expected) this is to call on the parents need to nurture with children, as they can relate to their children then they are more likely to donate money to the cause of this, also they use a famous person to announce this who many people will look up to, he also works with Save the children so this will make more people aware of this charity.

Lines of appeal: The use of children in this advert is very predominant as they want to reach out to the parents of Britain to try and get a better/bigger audience to become noticed and for them to donate money too. They also use many extreme, medium close ups of the children to show their emotions and to show what effect it is having on the children.

What worked: the use of close ups on the children made it good because people will fall for them and want to donate because of seeing the faces or what effect it is having on the children.

Charity:Amnesty International
Campaign: Immigration



Ideology: When immigrants come over from different countries into Europe they don't get treated well, they get threatened and are not welcomed and even are put into jails. This shows it in reverse perspective which is challenging people because they would have never though of it in another persons perspective before, so when they have pt it in someone from England they will have changed.

Character/Visual Style: There are two main characters in this ad, there is a child and a woman, they are both fleeing the country because they have a bad life and there are problems with where they live. So they are risking their lives to go across the border on a boat which as the child mentions can sink which means its very dangerous, but however they get stopped and caught out by someone with a gun.  They then reveal their faces by taking the rags off them and they are British people, which is a major plot twist because you would have expected them to be from a developing country.

Lines of appeal: This makes people think about what they have been thinking all along, what is it were there own? they are only human and trying to get away fro their hostile homes. We could help them but because they are form a different part of the world they are being treated differently? They use a child to voice over this whole video which will be need for nurture for most of the people.

What worked: I really liked the idea of them being in reverse perspectives, it really surprised me on that one, I thought it was going to be a family form a developing country but it really surprised me, and I think this was its intentions for the audience too.

Amnesty International Projection

Charity:Amnesty
Campaign: International Projection


Ideology: You should vote to help make this go away as every vote counts and if you just throw a letter away without reading it then this will prevent someone from getting support and being violently abused.

Character/Visual Style: There are many characters in this ad but they are all mostly stock characters, they are just there in the shot to show what is happening and not really relevant who they are. Near the end there is one person who is the audience ,because he gets a letter and just throws it away without realising what it is and he isn't bothered, this is meant to be the audience, so that next time they see a letter about amnesty rights then they will take a deeper look and read more of it. In this video there are numerous Medium close ups/Extreme and Medium shots, this is to show the emotion on their faces as they are being beaten and hurt to make the audience feel sorry for them, and all it takes is a vote to help stop this, i think that is the idea that is coming with the video as it is all in reverse order so because the paper is at the end, they are saying you can stop all of this with this one piece of paper.

Lines of appeal: This whole advert is shocking which makes it stick out the all of the other ones and more people are likely to remember all of this instead of the other ones because it is more shocking. This is also very inhumane which will appeal to lots of the world as many people are already fighting toward this, but it will improve the amount of awareness for this type of thing.

What worked: The amount of shocking scenes in this will make it stick in thee audiences mind for a long time ,also the way that the whole video is in reverse order with all of the beating and people getting dragged form their homes and then at the end where he throws the piece of paper away, this is in reverse so it has connotations towards if they use this piece of paper then it could stop all of it.

Amnesty international water-boarding

Charity: Amnesty International
Campaign: Water Boarding



 Ideology: The idea of this advert is to help stop governments from using the water-boarding interrogation technique ,this is where they pour water into the suspects mouth (normally with a cloth on it) to make it feel like they are drowning and they will choke on the water and become close to drowning. There is a clear message and it is to stop this as near the end it goes to a screen where they click unsubscribe and then water-boarding.

Character/Visual style:There are a few characters in this ad, although you don't get to see any faces , the only glimpse of a person you see is their mouth when it is spitting water out of it because they are being choked out by the water. There are several other people all in black clothing, some of which are holding him down whereas another is pouring water down into his mouth when he is lying on his back. They use a series of close up shots which really show the emotion and how the person is feeling as water is being poured into his mouth. They start with close ups and lots of different shots of water splashing into the air and then pans down as the water goes into the mans mouth. At the end they manage to incorporate their motto which is unsubscribe to (then the name) water-boarding in this case with the use of editing.

Lines of appeal: The main theme of this is a shock tactic as there is just water flying through the air and then it pans into a man being choked on water which is really bad as it's not really humane because of the human rights, but somehow the government manage to get around this to use it in getting information from the enemy(usually this is in war)

What works:The thing i really like about this water-boarding advert is the way that the water is flowing through the air in each frame which covers the whole camera and it just looks great, then alls of a sudden it swaps to some man being water-boarded by a bunch of people which is really shocking and it goes to an extreme close up on his face.

Amnesty International Charity ad

Charity: Amnesty International
Campaign: Human rights - Teleshopping parody


Ideology: In this advert the ideology is that around the world many countries are selling guns to anyone with the money which means they are going to unstable countries like liberia and afghanistan where people that are way to young are using them which will most likely get them killed. This advert just believes that this is wrong and it should not happen and also they want more people to join their petition to help make all of the countries to sign a treaty to stop them from doing it.

Characters/Visual Style: There are three main characters in this campaign advert, two adults who are selling the gun in to the audience who are ordering online and making it seem like an actual item that people wan to buy and have and let them know its cheap and untraceable which is just taking a jab at whichever countries let this happen because it's not a very good way to run the country, anyway these two people are selling the gun like its a normal thing, as they move on from ice cream to the AK-47 and then after that they move onto dressing gowns. They are both just trying to show that the guns nowadays are just passed around like they are nothing and it is all legal because of 'loopholes'. The man who is selling them lets people know that there are 10,000 units hidden around the UK for people to buy from. After they talk for a little while in how it will be a good investment he then says that they are really easy to control and used the example of kids in libya or liberia and afghanistan using these guns ,the woman then acts surprised at this(as in they are easy to handle). After this the woman then says, "well i'll tell you what ,we have got sam in the studio to demonstrate one of these weapons" which then makes you think ok there is going to be an adult firing this at a target and it then cuts to a child, no older than 14 with an ak-47 and he then gets ready and fires it at a target which she encouraged him to do "okay sam, whenever you are ready" because of this it will cause a lot of females who have children mainly to want to sign the petition because of their need to nurture as they can relate to their children and never wanting them to use weapons as such, especially guns.

Lines of appeal: This charity ad really uses the shock tactics in it as there is a kid using a gun to demonstrate it in a studio ,where they are trying to sell weapons on teleshopping. It also uses the mothers need to nurture win this ad as it uses a child and talks about children using guns all the time in syria/libya/Sierre leone and asks them to take part in stopping this by helping put their name on a petition. It uses Maslow's hierarchy as the love and belonging is tapped into.

What worked: When they were selling things and moved on from ice cream to an ak-47 without any shock worked well as they have treated it as if it is not a dangerous thing and can be just bought as easy as that. Also the simplicity f the message at the end in text they wrote, stop arms dealings, sign a petition to stop our governments from doing so.

Cosmopolitan magazine

The masthead ,Cosmopolitan is a really iconic word as many people know of it and are likely just to pick it up because of the name as it is always going to be about women and how you can do a certain thing to make your body look better. As the mast head is cosmopolitan is bold and the colour is hot pink it is very likely to catch your eye and make you look into it.

Khloe Kardashian is chosen for the front cover as she is very attractive and a very iconic person in todays age as there are programmes about them called keeping up with the Kardashians which is just about their whole life (all of her sisters included).
Also the fact that Khloe is in front of the title it shows the importance of her and her attractiveness. It has certain connotations towards beauty being more important than anything else. This is evidently shown by the fact that she is on the front cover and she is on top of all of the important strap-lines and she is even in front of the mast head. This really shows her importance to the magazine and also makes you think that bing attractive is more important than anything else. The only thing that goes on top of her is the strap line that says the lingerie issue, this is basically a sexy type of underwear that people wear, its laced and people will find it attractive and they expect to be more attractive if they wear it.

The layout of the picture is really good in terms of making people interested, she has one strap down on her shoulder and her hair is over the other one which invites people into the magazine, this makes people become intrigued because she has one of her straps down. Also she has one hand on her hip and one other slightly more round her leg which is in a sexy pose which also invites people into the magazine and makes people more interested. The theme for this magazine is all about appearance and improving your looks because they think that self importance and what you look like to theres is important.

Applying Encoding/decoding - The office(US)

The Office(US)

Preferred reading;
The target audience for the office is from teenagers to middle aged people. The office is set up like a satire type of way, in the way that it makes fun of our institutes and it is also setup like a documentary, this is how it breaks the mould of the every day sitcom, its different in the way that it is setup, how the camera interacts with the actors. This series is on Netflix, which is a massive subscription service that people can subscribe to that means they then have access to lots of titles to watch. because it is then on Netflix more people are likely to watch this because it is on the website/app as it is so massive. It is then accessible for millions of users. This encourages many people t watch it and makes lots of people able to watch it which means it will boost the amount of people that will be willing to watch it. This text appeals to a wide audience of younger people, as it is middle age people and many people can relate/ they know how that feels and because of all the drama and the jokes and antics they get up to.  It can also be either watched along or in groups, because the way it's set u; like a documentary and sort of a comedy/reality TV show. The way it is set up also makes it appeal to people who consider themselves to be 'Explorers'. The show is in general very good and many of the actors are good at what they do. In my opinion having it set up like a documentary style as had a greater effect on the comedy because it is funny to know how they are thinking and it helps them by letting them know the cameras are there. They also use the fact that they know the cameras are their to create more humour on the show.

Negotiated;

However even though the The office has  wide audience for teenagers to middle age people, the older generation wont get the kind of humour that is shown in this series. They probably wont get the way that the show is set up(the documentary style). However the vast amount of people that twill be watching will get the type of humour as they will have lived a similar life to the sitcom. Most people wont watch this though as they wont want to watch it with their family because they might consider the text to not be humorous around their family(situational culture) This will affect them a lot as they might rather watch The Office alone to be themselves or so that they can really experience the escapism.

Oppositional;

As The Office is a sitcom and it has only either one or a few types of humour then this wont appeal to any different typed of audiences as many people don't like the same thing. Also Situational culture does affect this a it a lot, for instance if you are with a group of people you are less likely to laugh at some of the 'sensitive' things that is said by the manager in the text (michael) as he can say some things that people may not want to laugh at and not let others know that they laughed at it. Also if you aren't in a good mood you are probably not going to find this funny, you will probably fid it stupid and boring but that is to do with you and how you want to react to it. They have a real unique type of comedy on The Office and most people probably wont find this funny. Also if you are under a certain range and aren't aware how an 'office' works then you are probably not going to get this type of humour and will then be immune to this type of comedy. Most people probably will not like the documentary style of how they set up the show.

Photographic composition

Photographic composition

I chose this picture because it shows an eagle flying from the view of the eagle, its really interesting seeing what it can see. Also the way the eagle is in the rule of thirds ,close up the camera and the background is blurred out really makes the picture look amazing. The quality of the picture really makes it look so much better.

Test

This is a test.