Media Dairy Week 2

 

Name of Text:   Avengers Assemble

 

Date/Time:         31/9/15

 

Genre:                  Action/Superhero movie

 

What is its purpose?

To entertain its audience with storytelling, action scenes and CGI (computer generated images)

 

Institution producing the text:                   Marvel   Studios

 

Target Audience:

The movie like most can be watched enjoyed by anyone at any age however like all media texts has a target audience. The target audience is 14-19yr olds as it involves superheroes and the concept will appeal to the younger age groups. I would have started younger with the target audience but the movie does entail tricky plot lines that may be hard to follow as well as including fantasy violence. The target audience may also focus on males as they are more likely to enjoy the superheroes concept although the movie has a strong female sub-protagonist making it unisex. The type of person the movie would aim at is someone with low moral as the movie is very positive and enforces the message of friendship and good overcoming bad.

 

Your reaction to the text:

I was generally entertained by the movie and it had exactly what I expected from a Stan Lee movie having excessive action and the unrealistic combat; however we have came to love that. The movie also has a good solid plot line and the jokes that are so bad that they are good. So overall I was happy with the text it was enjoyable and re-watchable showing characters in a light they hadn’t been shown in before.

 

Why would people consume the text?

I believe people would consume the text because they are familiar with Stan Lees work or at least Marvel and the characters involved. Many parents may have seen the movie due to taking their children to watch the movie as a treat allowing them to consume the text.

 

Can people reply differently to the text?

To put it simply yes people can react differently to the text, since everyone forms their own opinion of each and every piece of text you consume for example many may say that there is no real plot it is all just excessive violence and fight scenes that are to brutal for the younger audiences. On the other hand people could also say that it is the best movie ever and loved every second where as I had mixed thoughts about parts.