Media Diary Week 3

 

 

Media Text:                        Doctor Who ‘Rose’ episode

 

Defining a ‘Target Audience’

A target audience is basically a group of people who you aim a certain product or item at due to them having similarities or similar interests these similarities can consist of income, political stance or even just who your role model is. I will use 4 models to identify what audience Doctor Who is aimed at.

 

The income Status model  

 Within the income status model there are many levels they basically all mean the amount of money you have and level of education dictates your interests.

Out of this model I would say that Doctor Who is aimed at the working class and the people at the lowest level of income so that will be D and E. I believe this since the people at the lowest level on the income status model tend to be the youngest and Doctor who is aimed directly towards teenagers or even children.  I included D also because Doctor Who is broadcasted at 7:30 in the afternoon (when majority are home from work) due to this I believe that it could be aimed at working people also.

 

Rubicams 4C’s

Rubicams 4c’s basically shows how there are 7 types of people in the world, these people differ a lot therefore this can help people use them as a method of audience classification. Doctor who I feel would appeal to 2 of the 7 types of people in the world and they are as follows, the mainstream and the resigned. I think this because Doctor Who has been on the air for literally decades and therefore has a really powerful fan base behind it, this makes it mainstream however each episode follows a similar trend making the resigned enjoy it as there may not be any shocks to them making the experience enjoyable as well as knowing there will always be a happy ending.

 

Audience Profiling

Audience profiling is when you separate an audience due to their traits and interests and I have chosen two of these categories for Doctor Who they are as follows, egotists and groupies. I have chosen egotists since they are a group of people who want to make their lives as good as possible, leading me to believe if there is a TV show as popular as Doctor Who they are likely to at least try it in case it does in fact make their lives better. I also chosen the groupies since a lot of people really like the show and that make the show part of the ‘water cooler conversation’ making me believe that they may watch the show so they can be a part of the conversation.

 

Lifestyle Categories

Gender: Unisex                                Age-group: 14-19yr olds                                Family: Nuclear family                   

Self-image: Positives      Class: Working class                       

Nation: Preferably British as it mainly takes place in London        

Education: Lower high school+                                                   Religion: irrelevant  

Ethnicity: irrelevant         Location: London or England to understand everything however still irrelevant