NSPCC Adverts analysis

NSPCC Adverts analysis

Abuse

 The first advert is a close up of a girl. This advert is highlighting the problem of abuse.  The close up of the girl represents the entrapment of this person and how she has nowhere to turn or no one to turn to. The use of the close up is clever as the audience is forced to look at the girl. The direct eye contact forces the audience to feel bad for the girl and sympathise with her. Half of the girls face is covered in shadow connoting that there are two sides to every persons story and that sometimes it is harder to recognise when someone is being abused. 

There is a mute button on the girl’s lips. The mute button is bright green, which makes it stand out and is easily noticeable. The mute button could represent the vast amount a children who are suffering from abuse and the fact that they are keeping silent about the abuse and are not making people aware about it. And could also connote the public and how they chose to be ignorant towards this situation but may highlight the danger they are in as the button could symbolise the abuser wanting the child to stay quiet.

In the copy there is a considerable amount of the use of the personal pronoun ‘you’. The use of this immediately attracts the audience’s attention and makes them feel responsible for this abuse, and also makes them feel guilty and sympathetic. It also adds a personal feel to the ad , this would be to encourage those who are going through the abuse to speak up about it and to make them feel safe if they do.

The ad also involves the NSPCC slogan ‘Talking helps it stop. FULL STOP’. This slogan presents the charity as being trustworthy and serious in what situations they deal with. This would give the people who suffer with abuse the right amount of confidence to contact the charity.

 A reformer would appeal to this advert as that specific type of person focuses on making the world a better place, for example only shopping in charity shops and giving money to charities.  It highlights the basic needs of nurture as any parent/ carer strives to make their child feel safe and to make sure that the environment they grow up in is safe.

Sexual Abuse

At a first glance of this poster it comes across as quite positive due to the bright colours that make up the background. The fact that the colours in this poster that are used are pink suggests that the percentage of sexual abuse that is present is mainly towards the female gender.

There is a school tie hanging on the left hook, This tie could connote that the age of the abusive acts that are occurring are those of a teenage age and under. It could also represent the abuse of power within schools.

The copy at the bottom of the ad states that 'you don't have to hide it anymore', the mask of the girls face on the right hook shows that the girl is pretending to be happy and content when around other people.  It also gives hope to those who are suffering from this type of abuse, it is reassuring them that if they were to admit that they were being abused, the NSPCC would be there to support them.The mask represents that there are two sides to every story and that it isn't always noticeable when somebody is going through sexual abuse.

The mask itself its very realistic which is a shock tactic as it is quite unusual and not presented in this same way as other abuse adverts. The overall expression on the girls face looks happy as she is faintly smiling, which seems out of place considering the nature of the poster. However, when you take a closer look you can see that her eyes are glistening connoting that she may be about to cry. 

The mask and tie seem to hanging on the back of a door , which connotes secrecy and unawareness of the people surrounding the girl.

A basic need for this poser is the need of nurture. 

The copy states 'when your'e ready'. this statement is not forcing anybody who suffers sexual abuse to come forward straight away, it comes across as supportive and providing them with time to deal with the situation that they are in. 

The advert is easy to understand and provides information for websites and helplines, so that those who are suffering have an easy way of dealing with their abuse.