NSPCC
Advert.
The first
advert is a picture of a young girl; the picture has been taken using a
close-up. This signifies that there is nowhere for this young girl to turn, she
is trapped within the image. Half of the girl’s face is covered by shadows, whereas
the other half is lit up, this could resemble how she was before the incident
happened and how she feels after. Although there is no clear indication of
physical abuse, this advert is showing that not all abuse is physical, it can
be psychological as well which is just as damaging.
The
background of this picture is shown to be very dark, signifying how dark of a
place abuse can be, also, being afraid of the dark is a very common phobia
among young girls, so this could be signifying her being afraid of everything
around her.
The mute
symbol completely covers her mouth, it is shown in a bright green colour as a
way to stand out among the rest of the image, and also, it could be a reference
to the well-known colour of NSPCC. The mute symbol has many different
connotations behind it, it could be seen as the girl in this situation doesn’t
want to talk about the incident, or another meaning could be that she is being
forced to be quiet. If you mute something, it is you controlling the object.
Showing that the abuser could be controlling her.
The text
at the bottom is very small and out of the way, the reason for this is that
NSPCC is hoping that their use of shock tactics is enough to catch the audience’s
attention.
Nowhere in
this campaign is a poster with a male, this is supporting the ideology that
classes girls as weak and vulnerable, and that girls need more protection than
boys as boys are seen as being able to look after themselves in difficult
situations.
This
advertisement would appeal to the category of the utopian as they want to make
the world a better place, they may feel as though they have to act on this
which would help them feel as though they have helped.
I believe
that this would be targeted towards young girls to assure them they have someone
to speak to, and that they don’t have to stay silent about these types of
things.
The Second
image shows what seems to be a young girl’s bedroom due to the colour scheme
and decoration. There is a use of bright colours to show how a young child should
be feeling; however the use of the bright colours are a heavy contrast to the
true meaning behind the mask. The colour scheme used also connotes a sense of
vulnerability and innocence. The main feature for this advert is what seems to
be a girl’s face smiling, but as a mask. The reasoning behind this is to show
teachers and parents that children are able to use a mask to hide their true
emotions, and they should look closely at any signs of psychological or
physical abuse.
The mask
is hung up next to her school tie, which could mean that it is part of her
daily routine to put on this mask along with her tie and go to school. If the
mask was shown to be in a drawer, it wouldn’t show that It may be used daily,
it would be hidden away from everything.
Neither of
the two girls used for this campaign are given a name, this is to show that it
isn’t an exclusive problem, it happens to a lot of people but most hide it as
they may seem embarrassed about the situation.
There is a use of shadow behind the mask, making it seem more realistic and believable that there is actually a mask.
No part of
the image has been cut, showing that nothing important has been taken away from
the advert.
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