NSPCC Advert.

NSPCC Advert.

The first advert is a picture of a young girl; the picture has been taken using a close-up. This signifies that there is nowhere for this young girl to turn, she is trapped within the image. Half of the girl’s face is covered by shadows, whereas the other half is lit up, this could resemble how she was before the incident happened and how she feels after. Although there is no clear indication of physical abuse, this advert is showing that not all abuse is physical, it can be psychological as well which is just as damaging.

The background of this picture is shown to be very dark, signifying how dark of a place abuse can be, also, being afraid of the dark is a very common phobia among young girls, so this could be signifying her being afraid of everything around her.

The mute symbol completely covers her mouth, it is shown in a bright green colour as a way to stand out among the rest of the image, and also, it could be a reference to the well-known colour of NSPCC. The mute symbol has many different connotations behind it, it could be seen as the girl in this situation doesn’t want to talk about the incident, or another meaning could be that she is being forced to be quiet. If you mute something, it is you controlling the object. Showing that the abuser could be controlling her.

The text at the bottom is very small and out of the way, the reason for this is that NSPCC is hoping that their use of shock tactics is enough to catch the audience’s attention.

Nowhere in this campaign is a poster with a male, this is supporting the ideology that classes girls as weak and vulnerable, and that girls need more protection than boys as boys are seen as being able to look after themselves in difficult situations.

This advertisement would appeal to the category of the utopian as they want to make the world a better place, they may feel as though they have to act on this which would help them feel as though they have helped.

I believe that this would be targeted towards young girls to assure them they have someone to speak to, and that they don’t have to stay silent about these types of things.

The Second image shows what seems to be a young girl’s bedroom due to the colour scheme and decoration. There is a use of bright colours to show how a young child should be feeling; however the use of the bright colours are a heavy contrast to the true meaning behind the mask. The colour scheme used also connotes a sense of vulnerability and innocence. The main feature for this advert is what seems to be a girl’s face smiling, but as a mask. The reasoning behind this is to show teachers and parents that children are able to use a mask to hide their true emotions, and they should look closely at any signs of psychological or physical abuse.

The mask is hung up next to her school tie, which could mean that it is part of her daily routine to put on this mask along with her tie and go to school. If the mask was shown to be in a drawer, it wouldn’t show that It may be used daily, it would be hidden away from everything.

Neither of the two girls used for this campaign are given a name, this is to show that it isn’t an exclusive problem, it happens to a lot of people but most hide it as they may seem embarrassed about the situation.

There is a use of shadow behind the mask, making it seem more realistic and believable that there is actually a mask.

No part of the image has been cut, showing that nothing important has been taken away from the advert.

 I could see both of these advertisements appealing to the basic need to nurture as they involve young children involved in a situation that they shouldn’t be in, it may make the audience want to donate money so that they feel they have helped to change someone else’s life.