Introduction to magazines

The masthead 
The masthead is more commonly known for being the title of the magazines which roughly takes around 10-20% of the magazine cover up depending on the type of magazine. The masthead is usually this big with bright colours to attract the attention of the audience. This title is used to make the audience aware of the brand identity. it is curtail that this is used because if the audience doesn't know the brand identity it is unlikely they will have customers which buy the magazine regularly.

The strapline
The strapline is a phrase which should be positioned below the masthead on the majority of magazines, this is because since the masthead catches your attention the next thing you are going to notice is which is closest to it which is the strapline. Straplines are easily identifiable by the audience and this strapline can be kept in the audiences head which whenever they are wondering about buying a magazine the strapline of a magazine they know will be the first thing which comes to mind.

Coverlines
The coverlines constitute most of the magazines covers and are a short description of what types of stories are in the magazine, these coverlines usually use keywords which will drag the audience in to get a better understanding of it. The word play used is one of the reasons some people buy magazines because the stories seem more exciting then they end up being due to great coverlines.

The main image
The main image of a magazine usually fills a high percentage of the magazine and is a huge selling point of magazines. The image used can define a magazine being high or low in sales, quite popular magazines ever expose men's and woman's bodys to sell magazines and sometimes celebrity endorsement can be involved in getting role models on the cover of magazines so people think the majority of the magazine is about them which makes fans of the celebrity buy the magazine.