There is an ideology that animals miss other animals and have the same emotions what humans do, we know this when the elephant has drawn three other elephants and is counting down the days she has been kept locked up. Another part which shows this is when on the unicycle the elephant takes the head of its costume off and continues riding, this tries to show that humans are just like animals emotionally and physically. The monkey following the elephant on the other side of the windows shows that all animals want to escape or at least have other animals be free, this links to humans just as it is with animals being that innocent animals should be free just as much as humans.
The video is in sync with the lyrics, we know this because there is even times where the elephant is performing and has signs up of the lyrics. The song relates to the video but in a humours was by using an elephant costume to make it less serious, we know this because the video is about being away from someone and finding them and so is the lyrics.
In the bike store the elephant hands over the money what he has been given and asks for a bike, however, the elephant doesn't have enough so he buys a unicycle, this shows that you should use the best of what you have just like the elephant has.
Showing posts with label kenneth leyden. Show all posts
Showing posts with label kenneth leyden. Show all posts
Introduction to magazines
The masthead
The masthead is more commonly known for being the title of the magazines which roughly takes around 10-20% of the magazine cover up depending on the type of magazine. The masthead is usually this big with bright colours to attract the attention of the audience. This title is used to make the audience aware of the brand identity. it is curtail that this is used because if the audience doesn't know the brand identity it is unlikely they will have customers which buy the magazine regularly.
The strapline
The strapline is a phrase which should be positioned below the masthead on the majority of magazines, this is because since the masthead catches your attention the next thing you are going to notice is which is closest to it which is the strapline. Straplines are easily identifiable by the audience and this strapline can be kept in the audiences head which whenever they are wondering about buying a magazine the strapline of a magazine they know will be the first thing which comes to mind.
Coverlines
The coverlines constitute most of the magazines covers and are a short description of what types of stories are in the magazine, these coverlines usually use keywords which will drag the audience in to get a better understanding of it. The word play used is one of the reasons some people buy magazines because the stories seem more exciting then they end up being due to great coverlines.
The main image
The main image of a magazine usually fills a high percentage of the magazine and is a huge selling point of magazines. The image used can define a magazine being high or low in sales, quite popular magazines ever expose men's and woman's bodys to sell magazines and sometimes celebrity endorsement can be involved in getting role models on the cover of magazines so people think the majority of the magazine is about them which makes fans of the celebrity buy the magazine.
The god father how is tension created
The scene starts with a close up (CS) of Michael's face, this shows the audience that in this situation Michael feels trapped and isolated, however the police officer feels the opposite of Michael and we know this because the shots he is in are mid shots (MS) which shows us that the police officer has control of this situation.
When they start to speak in a different language it shows us that they don't want anyone including the audience to be listening to them, it also shows that the audience is not privileged to be able to listen to their conversation so speaking in a different language which the audience won't recognise shows they are speaking about something which can only be discussed privately.
The wide shot (WS) of the restaurant shows us that the restaurant currently doesn't have many customers which means that they're will be few witnesses if anything goes wrong. The wide shot also implies that they're no people that can help Michael in this situation since he hasn't got anyone to stop a life threatening situation.
The sound of the train created tension to the audience and shows us that Michael still feels isolated. When Michael asks to leave the bathroom to escape from his isolation the police officer goes to check him the other police officer mentions that he has already checked him and Michael can go the toilet freely, this implies that the other police officer doesn't see Michael as a treat to them.
Before Michael goes into the bathroom there is a close up (CS) on the police officers face and his eye twitches, this shows us that now the police officer could be expecting
While in the bathroom looking for the gun in the bathroom we still hear the sound of the pipes, the sound of pipes shows us wherever Michael is he is still going to feel trapped.
When Michael renters the room after being to the bathroom he sits down and there is a close up (CS) on his face, this close up (CS) shows us that Michael feels trapped because of the two police officers. We know that Michael doesn't want to be isolated in this close up, we know this because it shows it in his facial expression.
When they start to speak in a different language it shows us that they don't want anyone including the audience to be listening to them, it also shows that the audience is not privileged to be able to listen to their conversation so speaking in a different language which the audience won't recognise shows they are speaking about something which can only be discussed privately.
The wide shot (WS) of the restaurant shows us that the restaurant currently doesn't have many customers which means that they're will be few witnesses if anything goes wrong. The wide shot also implies that they're no people that can help Michael in this situation since he hasn't got anyone to stop a life threatening situation.
The sound of the train created tension to the audience and shows us that Michael still feels isolated. When Michael asks to leave the bathroom to escape from his isolation the police officer goes to check him the other police officer mentions that he has already checked him and Michael can go the toilet freely, this implies that the other police officer doesn't see Michael as a treat to them.
Before Michael goes into the bathroom there is a close up (CS) on the police officers face and his eye twitches, this shows us that now the police officer could be expecting
While in the bathroom looking for the gun in the bathroom we still hear the sound of the pipes, the sound of pipes shows us wherever Michael is he is still going to feel trapped.
When Michael renters the room after being to the bathroom he sits down and there is a close up (CS) on his face, this close up (CS) shows us that Michael feels trapped because of the two police officers. We know that Michael doesn't want to be isolated in this close up, we know this because it shows it in his facial expression.
Dear John trailer analysis
Dear John is a romantic drama, we know this for several reasons which are given to us during the film trailer with the relationship of John and Savannah being pulled apart due to John needing to go back into the army for a long time.
'Dear John' is a term for breaking up with someone over a letter whilst they are at war, this ties into the fact that at the end she says "a lot can happen in twelve months John" which is a twist for the audience which makes them want to watch the full movie to find out whether she has gotten over him or she just misses him. Savannah also is being kissed around the neck by another man who isn't John, this makes the audience want to find out if this was just a way she is escaping reality of missing John or if she is already over John, these unanswered questions make the audience want to watch the full movie even though they're a few spoilers in the trailer.
By the start of the trailer it is revealed to us that 'Dear john is from 'the author of the notebook' which shows the audience that the author is successful so it is much likely that Dear John will be successful. This film appeals to the mainstreamers who have currently already seen the notebook.
The guy who brings up that John is in the army and is currently on leave is a stock character, this character is used to show us that soon John wont be here anymore and will need to go back. This information given to us by this character is curtail to make the audience question whether he will go back or stay.
Johns dad is a stock character, his dad is used to show he doesn't have a strong relationship with his family. We know he doesn't have a strong relationship with his dad when the girl says "you dont see how much he loves you, but i do" this shows that John has a different view of how his dad sees him but his view is in a negative prospective were as Savannah has a positive prospective of their relationship. His dad could also be used to indicate that John isn't that old because people start to move out when they grow up were as he hasn't, however, this could just to be to show us that his dad has no family left and he is lonely.
Savannah is represented as a damsel in distress when the bag is dropped into the river and he needs to dive in to rescue her bag. Savannah could also be used as a way of showing that when someone goes into the army they start to lose the people around them over time, we know this is a possibility since the only family member he has around him is his dad and he ends up being in hospital with the reason being unexplained but it is assumed something life threatening has happened to his dad since if he was hurt he would of been at home alone due to no members of his family being around, the girl at the end saying "a lot can happen in twelve months John" shows us that when he goes into the army he loses people around him he cares about which could show this could happen to people in reality.
John is represented as being an aggressive character due to the flash back we encounter after the girl says "people seem afraid of you" when he gets into a fight for a reason which is unknown to the audience which also makes the audience ask questions about his past which are unanswered. When John says "they're afraid of what use to be" it shows us he was once like this but he has changed the way he acts.
A montage of both perspectives of John and Savannah shows us the time passing and that they have been away from each other for a long time, they both seem as if they both miss each other until we see Savannah being kissed around the neck by another man who isn't John which makes us question whether if John and Savannah are still in a relationship by the time he gets back. Non Diegetic sound is used during this montage, the sound track is used to show us how fast the time is going past and the months that they have been away from each other for.
The iconography of 'Dear John' could be Man vs Time, this is because the time which is going by is showing the audience that John could actually lose Savannah which makes the audience wonder what is going to happen by the end of the film. This iconography is given to us when we hear "a lot can happen in twelve months John" which could also tie into that this is something that happens in reality. The iconography makes the audience question parts of the trailer to determine whether or not Savannah is going to move on from John, the trailer balances out the chances of Savannah moving on or waiting for John during the trailer which makes the audience want to go to see the film to find out the answers to their questions.
'Dear John' is a term for breaking up with someone over a letter whilst they are at war, this ties into the fact that at the end she says "a lot can happen in twelve months John" which is a twist for the audience which makes them want to watch the full movie to find out whether she has gotten over him or she just misses him. Savannah also is being kissed around the neck by another man who isn't John, this makes the audience want to find out if this was just a way she is escaping reality of missing John or if she is already over John, these unanswered questions make the audience want to watch the full movie even though they're a few spoilers in the trailer.
By the start of the trailer it is revealed to us that 'Dear john is from 'the author of the notebook' which shows the audience that the author is successful so it is much likely that Dear John will be successful. This film appeals to the mainstreamers who have currently already seen the notebook.
The guy who brings up that John is in the army and is currently on leave is a stock character, this character is used to show us that soon John wont be here anymore and will need to go back. This information given to us by this character is curtail to make the audience question whether he will go back or stay.
Johns dad is a stock character, his dad is used to show he doesn't have a strong relationship with his family. We know he doesn't have a strong relationship with his dad when the girl says "you dont see how much he loves you, but i do" this shows that John has a different view of how his dad sees him but his view is in a negative prospective were as Savannah has a positive prospective of their relationship. His dad could also be used to indicate that John isn't that old because people start to move out when they grow up were as he hasn't, however, this could just to be to show us that his dad has no family left and he is lonely.
Savannah is represented as a damsel in distress when the bag is dropped into the river and he needs to dive in to rescue her bag. Savannah could also be used as a way of showing that when someone goes into the army they start to lose the people around them over time, we know this is a possibility since the only family member he has around him is his dad and he ends up being in hospital with the reason being unexplained but it is assumed something life threatening has happened to his dad since if he was hurt he would of been at home alone due to no members of his family being around, the girl at the end saying "a lot can happen in twelve months John" shows us that when he goes into the army he loses people around him he cares about which could show this could happen to people in reality.
John is represented as being an aggressive character due to the flash back we encounter after the girl says "people seem afraid of you" when he gets into a fight for a reason which is unknown to the audience which also makes the audience ask questions about his past which are unanswered. When John says "they're afraid of what use to be" it shows us he was once like this but he has changed the way he acts.
A montage of both perspectives of John and Savannah shows us the time passing and that they have been away from each other for a long time, they both seem as if they both miss each other until we see Savannah being kissed around the neck by another man who isn't John which makes us question whether if John and Savannah are still in a relationship by the time he gets back. Non Diegetic sound is used during this montage, the sound track is used to show us how fast the time is going past and the months that they have been away from each other for.
The iconography of 'Dear John' could be Man vs Time, this is because the time which is going by is showing the audience that John could actually lose Savannah which makes the audience wonder what is going to happen by the end of the film. This iconography is given to us when we hear "a lot can happen in twelve months John" which could also tie into that this is something that happens in reality. The iconography makes the audience question parts of the trailer to determine whether or not Savannah is going to move on from John, the trailer balances out the chances of Savannah moving on or waiting for John during the trailer which makes the audience want to go to see the film to find out the answers to their questions.
Analysis of a genre
The Drop trailer
The genre of the drop is a crime drama and there is many things which show this.
Characters
The character, cousin Marv is represented as being homicidal since they is many scenes where he is killing someone such as when he runs over one of the characters when he goes to open the trunk of the car. Cousin Marv is quite dramatic about his past with not being able to get over that he doesn't run the bar anymore even though it has been several years since he has. For Marv to forget about the bar not being his he brings up that on top of the bar is his name. Marv is seen as being someone who likes to think that they are a tough character by saying "when I walked into a bar people would sit up strait, they noticed" however Bob just mention to others that they had a gang one time but Marv wasn't really a tough guy.
The character, Bob is represented as a secretive character who doesn't show others to much about his dark past by just saying to people "I just tent the bar" to stop any convocations about what he does or has done which could show he has got something to hide. Bob mentions "there are some sins you just can't come back from" which is then followed up with Bob cleaning up money covered in blood, this represents Bob wants to clear the things he has done but it can never be as if he hasn't done it which is also shown by the bloody money with being that the money will never be as perfect as it once was. Bob tries to look out for cousin Marv, making sure he doesn't get into trouble with quotes such as "are you doing something desperate" and "are you doing something we can't clean up, this time" shows that Marv has done things before which there they just about got out of what they got into, Bob could be noticed as a guardian for Marv, looking out for him to make sure he doesn't make any mistakes he has previously made.
The plot
The plot is based around Bob's life of being a bar tender who has done something we are uninformed about in the film trailer but could be linked to being homicidal since we are shown money covered in blood. The film trailer shows what it is like to be a criminal with the bars being used as a place to launder the city's dirty money which the owners of the money would not want to have found by police. The film trailer also shows us what people would do to get there hands on the money with two people coming into the bar with guns to even have a chance as that bar being picked as the one which handles the drop and several deaths going on which is linked to the money.
Stars
Tom Hardy is known for being a tough guy in movies, usually being the criminal but in The Drop Tom Hardy might be a criminal but it seems like the character Bob wants to just live a normal life which resembles him cleaning blood money, showing he might have blood on his hands but he wants to try his best to make it better.
Iconography
They is several Iconography's in The Drop, the blood money is one of the iconography's, the blood money represents that it is a criminal genre. The blood money is a way of representing that the money is illegal and people have done illegal actions to obtain the money. The money is suppose to present Bob in this scene with the blood being all of the bad things he has done in his life, we know this because of him saying "there are some sins you just cant come back from" and the money is never fully clean b=at the end of this scene, it is a way of showing that Bob has done some illegal things in his life but no matter how much he wants to clean it up it will never be as if it hadn't happened. The gun also represents a crime genre in this film, after a character being unseen commits a homicide it shows how much goes on what people don't know about.
Another Iconography's in The Drop is cousin Marv's bar, this represents power in The Drop. We know this because Marv mentions how back when he owned the bar people would sit up straight when anyone saw him and notice. Currently cousin Marv's bar is owned by Chechen mobsters who have the power to store illegal money in the bar which is called a drop. We know without owning the bar cousin Marv is powerless when two people attempt to steal the bar. We see the Chechen mobsters have power when the Chechen mobsters have an unknown character in the back of their car being tortured for the reason to be sending a message to Bob and cousin Marv. We know that without Marv's bar be doesnt have any power when Bob says to Marv "are you doing something desperate, are you doing something what we can't clean up this time" this imply's that cousin Marv has done things desperately what could of put his life at risk to gain power and possibly his bar back, we know that he is planning something what could get him possibly killed from this quote which imply's that Marv makes reckless decisions because he doesn't want to be a shadow of his former self.
The genre of the drop is a crime drama and there is many things which show this.
Characters
The character, cousin Marv is represented as being homicidal since they is many scenes where he is killing someone such as when he runs over one of the characters when he goes to open the trunk of the car. Cousin Marv is quite dramatic about his past with not being able to get over that he doesn't run the bar anymore even though it has been several years since he has. For Marv to forget about the bar not being his he brings up that on top of the bar is his name. Marv is seen as being someone who likes to think that they are a tough character by saying "when I walked into a bar people would sit up strait, they noticed" however Bob just mention to others that they had a gang one time but Marv wasn't really a tough guy.
The character, Bob is represented as a secretive character who doesn't show others to much about his dark past by just saying to people "I just tent the bar" to stop any convocations about what he does or has done which could show he has got something to hide. Bob mentions "there are some sins you just can't come back from" which is then followed up with Bob cleaning up money covered in blood, this represents Bob wants to clear the things he has done but it can never be as if he hasn't done it which is also shown by the bloody money with being that the money will never be as perfect as it once was. Bob tries to look out for cousin Marv, making sure he doesn't get into trouble with quotes such as "are you doing something desperate" and "are you doing something we can't clean up, this time" shows that Marv has done things before which there they just about got out of what they got into, Bob could be noticed as a guardian for Marv, looking out for him to make sure he doesn't make any mistakes he has previously made.
The plot
The plot is based around Bob's life of being a bar tender who has done something we are uninformed about in the film trailer but could be linked to being homicidal since we are shown money covered in blood. The film trailer shows what it is like to be a criminal with the bars being used as a place to launder the city's dirty money which the owners of the money would not want to have found by police. The film trailer also shows us what people would do to get there hands on the money with two people coming into the bar with guns to even have a chance as that bar being picked as the one which handles the drop and several deaths going on which is linked to the money.
Stars
Tom Hardy is known for being a tough guy in movies, usually being the criminal but in The Drop Tom Hardy might be a criminal but it seems like the character Bob wants to just live a normal life which resembles him cleaning blood money, showing he might have blood on his hands but he wants to try his best to make it better.
Iconography
They is several Iconography's in The Drop, the blood money is one of the iconography's, the blood money represents that it is a criminal genre. The blood money is a way of representing that the money is illegal and people have done illegal actions to obtain the money. The money is suppose to present Bob in this scene with the blood being all of the bad things he has done in his life, we know this because of him saying "there are some sins you just cant come back from" and the money is never fully clean b=at the end of this scene, it is a way of showing that Bob has done some illegal things in his life but no matter how much he wants to clean it up it will never be as if it hadn't happened. The gun also represents a crime genre in this film, after a character being unseen commits a homicide it shows how much goes on what people don't know about.
Another Iconography's in The Drop is cousin Marv's bar, this represents power in The Drop. We know this because Marv mentions how back when he owned the bar people would sit up straight when anyone saw him and notice. Currently cousin Marv's bar is owned by Chechen mobsters who have the power to store illegal money in the bar which is called a drop. We know without owning the bar cousin Marv is powerless when two people attempt to steal the bar. We see the Chechen mobsters have power when the Chechen mobsters have an unknown character in the back of their car being tortured for the reason to be sending a message to Bob and cousin Marv. We know that without Marv's bar be doesnt have any power when Bob says to Marv "are you doing something desperate, are you doing something what we can't clean up this time" this imply's that cousin Marv has done things desperately what could of put his life at risk to gain power and possibly his bar back, we know that he is planning something what could get him possibly killed from this quote which imply's that Marv makes reckless decisions because he doesn't want to be a shadow of his former self.
NSPCC advert analysis exam
The focus between the two adverts is young woman, young woman being the main focus imply's they are the most vulnerable to to being abused. This also imply's that young woman aren't able to speak out for help since they could think it could make the position they have been put in worse for themselves. Since young woman is the main focus it gives the message out to; parents, guardians and teachers that they need to make sure that they are okay and because in the advert the girl has a mask hung up it shows that they need to see through them when they act like they are fine.
The audience for this advert would be a majority of people consisting of people who are; currently being abused, have previously been abused and those who want to stop abuse, the reason they have set the audience to be as wide as possible is because the more people who are stopping the victims from being abused then the more victims saved from the abusers. Since they have set the audience so wide NSPCC is known my a lot more people and because of this it makes the victims know that NSPCC is safe and will stop the abuse.
The main audience from this ad is focused on young woman, this is because they are seen as more vulnerable because they are younger, older woman could protect themselves whereas it is harder for younger woman. Since it is focused on young woman, more specifically school children it makes more people want to try and stop the abuse from happening to someone who isn;t in the position to defend themselves.
With the advert it is based in a young girls room, we know this because the mask which is hanging up is a mask of a girls face and they is also a school tie handing up which imply's she is young. The background is pink with love hearts which is a stereotype of young girls.
'Talk helps it stop' imply's that all the victim needs to do is talk to the NSPCC and everything will be over and they will no longer be abused. This makes the target audience feel safe so it makes them have the confidence that if they do this it will stop the abuse they are getting. The confidence the adverts gives is a key part of what makes these adverts successful, if the adverts didn't give the young girls confidence that the NSPCC can do something about it then the advert wouldn't of been able t help those who needed it.
The mute symbol shows us that this girl doesn't have a choice, she is forced not to speak otherwise she will be abused. This shock tactic used gives teachers the need to nurture children they teach, it makes them want to make sure that nobody is getting abused who they teach or even know personally, because of this it helps the people who are being abused because they are also trying to find out if someone they know is being abused. This advert is successful this way because if teachers are making sure that out of the classes of pupils they teach no one is getting abused it helps those who are being abused and lets them get away from the abuser.
The girl in the advert has an emotionless blank face, this imply's that she has been forced to not show emotions, this makes the advert seem serious and that victims of abuse have everything they have taken away from them including emotions. This imply's that abuse is more serious than people think it is, its shown in this advert as more than just physical it is showing that the basic things in life which everyone is given from the second they are born is taken away from them which makes people realise that it is a serious thing with someone getting abused and everyone should try to stop the victims from abuse.
'When you can't talk about abuse talk to us' illustrates that they want to put a stop to the abuse and the only possible way they can is if the victim or someone who knows about the abuse gives information about what is going and who is doing it. With this sentence NSPCC wants to let anyone open up to them about anything bad which is going on for them, this lets the audience feel free to be open to the NSPCC since they can be trusted.
The difference between the two adverts is one shows the awful side of abuse were you don't have the ability to stop it so you are forced to not show emotions or speak a word whereas on the other advert it is a mask hung up on a wall which shows before the abuse she needed to hide behind a smile and say she was okay if she was asked whats wrong, this basically shows the differences between what happens during abuse and when you are safe and no longer victimised by the abuser.
The audience for this advert would be a majority of people consisting of people who are; currently being abused, have previously been abused and those who want to stop abuse, the reason they have set the audience to be as wide as possible is because the more people who are stopping the victims from being abused then the more victims saved from the abusers. Since they have set the audience so wide NSPCC is known my a lot more people and because of this it makes the victims know that NSPCC is safe and will stop the abuse.
The main audience from this ad is focused on young woman, this is because they are seen as more vulnerable because they are younger, older woman could protect themselves whereas it is harder for younger woman. Since it is focused on young woman, more specifically school children it makes more people want to try and stop the abuse from happening to someone who isn;t in the position to defend themselves.
With the advert it is based in a young girls room, we know this because the mask which is hanging up is a mask of a girls face and they is also a school tie handing up which imply's she is young. The background is pink with love hearts which is a stereotype of young girls.
'Talk helps it stop' imply's that all the victim needs to do is talk to the NSPCC and everything will be over and they will no longer be abused. This makes the target audience feel safe so it makes them have the confidence that if they do this it will stop the abuse they are getting. The confidence the adverts gives is a key part of what makes these adverts successful, if the adverts didn't give the young girls confidence that the NSPCC can do something about it then the advert wouldn't of been able t help those who needed it.
The mute symbol shows us that this girl doesn't have a choice, she is forced not to speak otherwise she will be abused. This shock tactic used gives teachers the need to nurture children they teach, it makes them want to make sure that nobody is getting abused who they teach or even know personally, because of this it helps the people who are being abused because they are also trying to find out if someone they know is being abused. This advert is successful this way because if teachers are making sure that out of the classes of pupils they teach no one is getting abused it helps those who are being abused and lets them get away from the abuser.
The girl in the advert has an emotionless blank face, this imply's that she has been forced to not show emotions, this makes the advert seem serious and that victims of abuse have everything they have taken away from them including emotions. This imply's that abuse is more serious than people think it is, its shown in this advert as more than just physical it is showing that the basic things in life which everyone is given from the second they are born is taken away from them which makes people realise that it is a serious thing with someone getting abused and everyone should try to stop the victims from abuse.
'When you can't talk about abuse talk to us' illustrates that they want to put a stop to the abuse and the only possible way they can is if the victim or someone who knows about the abuse gives information about what is going and who is doing it. With this sentence NSPCC wants to let anyone open up to them about anything bad which is going on for them, this lets the audience feel free to be open to the NSPCC since they can be trusted.
The difference between the two adverts is one shows the awful side of abuse were you don't have the ability to stop it so you are forced to not show emotions or speak a word whereas on the other advert it is a mask hung up on a wall which shows before the abuse she needed to hide behind a smile and say she was okay if she was asked whats wrong, this basically shows the differences between what happens during abuse and when you are safe and no longer victimised by the abuser.
passive and active audiences
1. The two theories which are associated with the effects debate are the desensitisation model and the sensitisation model. The desensitisation model is a long term theory which suggests to the audience that is given exposure to a genre or a media message. As an example of this is that an audience member who gets exposed to a lot of shocking texts in media they would no longer act the same way to that genre of text. In the sensitisation model is the opposite of the desensitisation model, the sensitisation model suggests that the audience when consuming this text instead of becoming immune to it instead it would make the audience more aware. for an example if someone was shown something shocking in a media text they will be more shocked and be aware of the consequences it has on peoples lives.
2. A passive audience suggests that the audience is mindless and will take in the media text how the producers want them to. This also suggests that the audience will respond to the media without being able to change their opinion. With a passive audience it imply's that the audience will all have the same respond since they are seen as a group of people and not individuals, the thing with a passive audience is that the producers don't realise that all individuals have different likes and dislikes and they can all see things in different ways.
A active audience suggests that the audience all has their own desires and opinions with the media text and cannot be controlled by the producers. This is the complete opposite to a passive audience since an active audience reception suggests that every audience member is an individual and they can have and share their opinions which can be changed by the knowledge others give them.
3.I believe that violence in media text such as movies and television series causes the audience to become violent is a uneducated opinion. People have common sense to think for themselves, the media text doesn't control you. A audience member who watches a violent film or television series could react in several ways by the content, this doesn't mean they are controlled by the producers of the film/program, if the audience member is a violent person in general they are going to commit to violence at some point even if they aren't consuming a violent media text.
4. I believe that the active audience theory is more valid than the passive audience theory, this is because with the active audience theory it takes into consideration that in the audience they are are all individuals with different personalities and needs. With the passive audience theory they ignore this and believe the audience will all consume media in the same way, they see the audience as one persons personality and needs put into multiple people.I don't believe this is true because I have different opinions than other people on types of media text, because of this I believe that active audience is the more acceptable theory.
5. The use of gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. A particular media text i enjoy is 'Prison Break' using the gratifications model to explain why i enjoy this program I would say that i enjoy it for escape and entertainment since the drama which takes place in prison break is intense which makes me want to carry on watching this amazing series. I would also say that the humour used in this program allows me to relax.
6. A) https://amorette2014.files.wordpress.com/2014/11/7149_antimarijuana_printad_daughter1.jpg
Is an anti-smoking advert to raise awareness that smoking around children is noticed by them and smoking around them will eventually end up with them picking up smoking. The advert makes the parents in the audience feel the need to nurture their children which makes them want to stop smoking. A preferred reading of this advert is to consider that firstly, that smoking around children is an awful thing to put a child through and will change their life negatively.
B) Using the same text, the oppositional reading firstly the mother in the image seems to not care that her child is there and this makes the child seem neglected, this is biased since the parents who smoke neglect their children but smoking doesn't mean that the parent would neglect their child. The quote 'someday she will be like you' is also biased to an extent, just because a parent smokes that doesn't have a conclusion of the child of being addicted to.
2. A passive audience suggests that the audience is mindless and will take in the media text how the producers want them to. This also suggests that the audience will respond to the media without being able to change their opinion. With a passive audience it imply's that the audience will all have the same respond since they are seen as a group of people and not individuals, the thing with a passive audience is that the producers don't realise that all individuals have different likes and dislikes and they can all see things in different ways.
A active audience suggests that the audience all has their own desires and opinions with the media text and cannot be controlled by the producers. This is the complete opposite to a passive audience since an active audience reception suggests that every audience member is an individual and they can have and share their opinions which can be changed by the knowledge others give them.
3.I believe that violence in media text such as movies and television series causes the audience to become violent is a uneducated opinion. People have common sense to think for themselves, the media text doesn't control you. A audience member who watches a violent film or television series could react in several ways by the content, this doesn't mean they are controlled by the producers of the film/program, if the audience member is a violent person in general they are going to commit to violence at some point even if they aren't consuming a violent media text.
4. I believe that the active audience theory is more valid than the passive audience theory, this is because with the active audience theory it takes into consideration that in the audience they are are all individuals with different personalities and needs. With the passive audience theory they ignore this and believe the audience will all consume media in the same way, they see the audience as one persons personality and needs put into multiple people.I don't believe this is true because I have different opinions than other people on types of media text, because of this I believe that active audience is the more acceptable theory.
5. The use of gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. A particular media text i enjoy is 'Prison Break' using the gratifications model to explain why i enjoy this program I would say that i enjoy it for escape and entertainment since the drama which takes place in prison break is intense which makes me want to carry on watching this amazing series. I would also say that the humour used in this program allows me to relax.
6. A) https://amorette2014.files.wordpress.com/2014/11/7149_antimarijuana_printad_daughter1.jpg
Is an anti-smoking advert to raise awareness that smoking around children is noticed by them and smoking around them will eventually end up with them picking up smoking. The advert makes the parents in the audience feel the need to nurture their children which makes them want to stop smoking. A preferred reading of this advert is to consider that firstly, that smoking around children is an awful thing to put a child through and will change their life negatively.
B) Using the same text, the oppositional reading firstly the mother in the image seems to not care that her child is there and this makes the child seem neglected, this is biased since the parents who smoke neglect their children but smoking doesn't mean that the parent would neglect their child. The quote 'someday she will be like you' is also biased to an extent, just because a parent smokes that doesn't have a conclusion of the child of being addicted to.
Approaches to textual analysis of advertising
Approaches to textual analysis of advertising
Humour
The Irn Bru advert is humours and because of this it stays memorable to the viewer, the audience is likely to speak to friends about the advert and tell them to watch it because of the humour the advert has, because of this it can attract a wider audience to buy their product since they will find the humour amusing and believe that Irn Bru will release more humour in their adverts if it proves to be successful. Irn Bru’s slogan being ‘Irn Bru gets you through makes the developers of the advert be able to input humour into all of the adverts they develop. To conclude using humour can be very effective in adverts since adverts which are humours are likely to go viral and be shared all over the internet, even if some people who watch the advert don’t like the brand they will still be likely to share the advert to friends which still benefits them even if that viewer didn’t even think about buying the product they still pass on information. The target audience for humour in advertisement would be the struggler, the ideologies encoded from the advert producers is that Irn Bru makes everything better which is something which the struggler needs in life
Repetition
Nikes slogan being ‘just do it’ is a memorable slogan which is known by most of the people who know about the brand is great because slogans remain in the memory a long while after you have watched the advertisement, because of this it is effective using repetition since even if the audience doesn’t remember the brand the audience will likely still remember the slogan. Successful brands use slogans since it brings awareness to their business and if one can remember the slogan, which is likely then they are most likely going to remember the brand name or/and logo. To conclude using repetition can be very effective in adverts since it brings a memorable factor to the brand and by doing so the audience is likely to check out the brand to see how good it is.
Shock tactics
Anti-smoking adverts usually use shocking tactics to stop the audience from either smoking or even start up smoking, it is usually really effective since it shows the damage smoking can do to you and because of this it usually forces those who aren’t to heavily addicted to smoking to stop. Shocking tactics in adverts are good because it is usually memorable and since you remember how bad smoking can be the advert serves its purpose and is effective. To conclude using shock tactics is effective since the audience being shocked by the advert is going to remember it and the advert even as a good chance of going viral depending how shocking it is made out which is very effective since it improves the number of people who are going to view the advert. The NHS anti smoking ad implies that you smoking as a parent is the equivalent to strangling your child, not all of the harmful poisons in the smoke is visible and you are putting the poisons into the child's body, because of this advert it makes parents want to stop smoking because they might not of realised before how much they are harming their child and the shock tactic from this helps so effectively to make them either not be able to watch the advert without feeling awful about themselves which will make them stop smoking over time or instantly try to stop smoking.
Sex
Since one of the basic human needs and one of the most effective persuasive tools is sex; sex being used in adverts is likely going to make the audience watch it, because of this the audience is more likely to watch the advert instead of ignoring it. An advert as an example of this could be the Armani advert with David and Victoria Beckham having their bodies exposed, because of this it makes the majority of the people who even glance at it drawled in to inspect the advert.
Reception theory
https://upload.wikimedia.org/wikipedia/en/6/61/Breaking_Bad_title_card.png
Target audience
The target audience could be aimed at the struggler since it gives them the sensation to escape reality while watching the television series, at one point in the series Walter and Jessie where both in a hard position with Walter having cancer and not having enough money for his family when he passes away and Jessie being in a hard position in life with his family thinking he is a pathetic drug addict who wont achieve anything in life, the struggler can relate to being in a hard position and it makes them feel sorry for themselves that they can't be in a better position in life. Breaking Bad can lead the struggler to believe that if a Science teacher with lung cancer and a pathetic drug addict with no intention to succeed in life can become the worlds best meth cooks then they can at least get their lives being in a decent enough position.
Another target audience could be the explorer, this is due to the explorer seeking out new experiences and the television series Breaking Bad is exactly what they need. Breaking Bad is completely different than any other series with a science teacher getting into contact with his ex student to cook the worlds greatest crystal meth what could be more original? Breaking Bad is the most heart pounding experience an explorer can watch with Walter having extreme choices to make such as; being their for his wife while his daughter is being born or delivering crystal meth to the workers of Guss to make millions in the year, this is such an experience the explorer would want to see since Guss makes it clear that if Walter doesn't deliver it on time then he never wants to see his face again.
Preferred reading
The encoders want to make you know through the television series that doing awful things for you're own benefit never helps you in the long term, Walter loses everything he had with at first he just wanted enough to be able to take medication to slow down the lung cancer and having money for his family to wanting to own his own meth empire as he quotes "Im not in the money business Jessie, i'm in the empire business". Due to Walter wanting to succeed being the best at something all because he sold a share of a business him and three friends owned for a small amount of money them becoming billionaires made him want to succeed. Walter ended up with money to give his son and daughter but in the end he lost everything, even his son didn't want to speak to him since he admitted over the phone he killed his sons uncle so that police would go after him instead to draw the neo nazis away from hurting his family. You could also say that the encoders want you to believe that having someone help you in a hard situation is better than doing awful things to temporarily make it better but make everything you worked on crumble. We know Walter could of just had help since the man he helped create a business with (grey matter) offered to pay everything for him and even offered him a job.
This media text celebrates that breaking the law isn't the right way to succeed in life and it just puts you in a harder situation than you was in the first place, Walter got offered a great job working for his former colleague who he created the business with and even was offered to have it paid but this isn't what he wanted, he couldn't have someone think he needs help everything he did was for himself and was to make himself seem great at what he did.
The underlying message shows that lies just make life harder for you, we know this because Walter White manipulates everyone with lies and ends up making his life more miserable by losing ones he cares about just to get more money which is pretty much he is unable to spend without getting caught eventually which would just make it harder for his wife when he is gone. Walter eventually loses the respect of his family who even attack him with a knife after entering the house.
This tells us about life that you can't just simply trust someone, this is due to how much Walter manipulated Jessie just to benefit his own life. Walter ruins Jessie's life from the moment he first met him. Walter was the reason Jessie got kicked out of his own home due to him wanting to cook crystal meth inside Jessie's home, he was the reason Jessie's close friend died due to him saying they should expand on where they deal, he was the reason Jessie's girl friend died due to him not trying saving her when they were passed out, he was the reason why he was savagely beaten to close death they where so many times when he manipulated Jessie and he did it to many others which proves not everyone can be trusted.
Oppositional reading
The types of people who would understand the text that it is a drama but doesn't think the show is right would be those who are the family and friends of someone with drug addiction, this is because Walter White must of created many extreme drug addicts due to creating the worlds most pure crystal meth. Family and friends get put through so much when they are close with a drug addict who they have known all of their life because they don't want to go to the police since it would ruin the relationship they have and put the drug addict in a lot of trouble by having them in the hands of police but could also have them in danger since the drug dealers will kill the addict if he/she gives out any names.
People who have before been addicted to drugs could also have a oppositional view about this because they have been on the other end where they end up spending all the money they have on drugs just to escape reality and could never have the will power to stop. The ones who have been like this before would think what Walter White and Jessie Pinkman are doing is wrong because Walter might say he is doing it for his family but even if he was they are hurting others drastically for the benefit of themselves and was it really worth them carrying on after having all of the money they needed? Walter and Jessie made people lose their lives, at first Jessie did it just for himself but further down the line you realise Jessie is doing it for Walter but that doesn't make what they do okay either.
People who believe a crime is still a crime might have an oppositional reading about this television series will also have an oppositional reading about this series since Walter White might of said he did everything for his family for most of the series but even if it was does committing; murder, attempted murder, possession of explosives, possession of drugs and breaking and entering make it okay if its for your family? Even if you kill a family member? These people who believe crime is still a crime thinks that they police should do everything they can to stop something like this from happening.
Negotiated reading
People who have a negotiated reading on this text might be those who don't have a sophisticated view on media just like those who believe video games make people violent pretty much instantly. People who have believes like this would think that this series should be banned and will make teenagers and teachers want to have a role in the drug industry even if the person who has believes like this hasn't watched it themselves and just heard about it they have a unrealistic view about what will happen to the audience. They believe the entertainment what would come from this show is non excitant and would just cause pain and suffering to those who watch this and everyone around them.
People who have are heavily involved in religion would have a strong negotiated reading view that Breaking Bad should be banned due to drug use in the television series since religious people usually have a strong believe for what they believe in. They might believe that breaking bad will only influence others to follow in their footsteps and all around harm those who watch the program.
People who have a strong political view will have a negotiated reading view about this media text due to them believing a crime is a crime and they should be punished for it no matter the costs, they would also believe this and any program like this should be banned due to the influence it could have on others who are addicted to programs with the same concept as Breaking Bad.
All of these types of people who have negotiated readings all have the same type of view why this media text is bad and should not be able to be shown. They is to much things what go on against the law and they believe that others might think that if a patient dying of cancer who is a part time science teacher can accomplish the amount of things in the drug industry they so can they which can become a problem with murder and drug usage spreading all down to a television series.
Target audience
The target audience could be aimed at the struggler since it gives them the sensation to escape reality while watching the television series, at one point in the series Walter and Jessie where both in a hard position with Walter having cancer and not having enough money for his family when he passes away and Jessie being in a hard position in life with his family thinking he is a pathetic drug addict who wont achieve anything in life, the struggler can relate to being in a hard position and it makes them feel sorry for themselves that they can't be in a better position in life. Breaking Bad can lead the struggler to believe that if a Science teacher with lung cancer and a pathetic drug addict with no intention to succeed in life can become the worlds best meth cooks then they can at least get their lives being in a decent enough position.
Another target audience could be the explorer, this is due to the explorer seeking out new experiences and the television series Breaking Bad is exactly what they need. Breaking Bad is completely different than any other series with a science teacher getting into contact with his ex student to cook the worlds greatest crystal meth what could be more original? Breaking Bad is the most heart pounding experience an explorer can watch with Walter having extreme choices to make such as; being their for his wife while his daughter is being born or delivering crystal meth to the workers of Guss to make millions in the year, this is such an experience the explorer would want to see since Guss makes it clear that if Walter doesn't deliver it on time then he never wants to see his face again.
Preferred reading
The encoders want to make you know through the television series that doing awful things for you're own benefit never helps you in the long term, Walter loses everything he had with at first he just wanted enough to be able to take medication to slow down the lung cancer and having money for his family to wanting to own his own meth empire as he quotes "Im not in the money business Jessie, i'm in the empire business". Due to Walter wanting to succeed being the best at something all because he sold a share of a business him and three friends owned for a small amount of money them becoming billionaires made him want to succeed. Walter ended up with money to give his son and daughter but in the end he lost everything, even his son didn't want to speak to him since he admitted over the phone he killed his sons uncle so that police would go after him instead to draw the neo nazis away from hurting his family. You could also say that the encoders want you to believe that having someone help you in a hard situation is better than doing awful things to temporarily make it better but make everything you worked on crumble. We know Walter could of just had help since the man he helped create a business with (grey matter) offered to pay everything for him and even offered him a job.
This media text celebrates that breaking the law isn't the right way to succeed in life and it just puts you in a harder situation than you was in the first place, Walter got offered a great job working for his former colleague who he created the business with and even was offered to have it paid but this isn't what he wanted, he couldn't have someone think he needs help everything he did was for himself and was to make himself seem great at what he did.
The underlying message shows that lies just make life harder for you, we know this because Walter White manipulates everyone with lies and ends up making his life more miserable by losing ones he cares about just to get more money which is pretty much he is unable to spend without getting caught eventually which would just make it harder for his wife when he is gone. Walter eventually loses the respect of his family who even attack him with a knife after entering the house.
This tells us about life that you can't just simply trust someone, this is due to how much Walter manipulated Jessie just to benefit his own life. Walter ruins Jessie's life from the moment he first met him. Walter was the reason Jessie got kicked out of his own home due to him wanting to cook crystal meth inside Jessie's home, he was the reason Jessie's close friend died due to him saying they should expand on where they deal, he was the reason Jessie's girl friend died due to him not trying saving her when they were passed out, he was the reason why he was savagely beaten to close death they where so many times when he manipulated Jessie and he did it to many others which proves not everyone can be trusted.
Oppositional reading
The types of people who would understand the text that it is a drama but doesn't think the show is right would be those who are the family and friends of someone with drug addiction, this is because Walter White must of created many extreme drug addicts due to creating the worlds most pure crystal meth. Family and friends get put through so much when they are close with a drug addict who they have known all of their life because they don't want to go to the police since it would ruin the relationship they have and put the drug addict in a lot of trouble by having them in the hands of police but could also have them in danger since the drug dealers will kill the addict if he/she gives out any names.
People who have before been addicted to drugs could also have a oppositional view about this because they have been on the other end where they end up spending all the money they have on drugs just to escape reality and could never have the will power to stop. The ones who have been like this before would think what Walter White and Jessie Pinkman are doing is wrong because Walter might say he is doing it for his family but even if he was they are hurting others drastically for the benefit of themselves and was it really worth them carrying on after having all of the money they needed? Walter and Jessie made people lose their lives, at first Jessie did it just for himself but further down the line you realise Jessie is doing it for Walter but that doesn't make what they do okay either.
People who believe a crime is still a crime might have an oppositional reading about this television series will also have an oppositional reading about this series since Walter White might of said he did everything for his family for most of the series but even if it was does committing; murder, attempted murder, possession of explosives, possession of drugs and breaking and entering make it okay if its for your family? Even if you kill a family member? These people who believe crime is still a crime thinks that they police should do everything they can to stop something like this from happening.
Negotiated reading
People who have a negotiated reading on this text might be those who don't have a sophisticated view on media just like those who believe video games make people violent pretty much instantly. People who have believes like this would think that this series should be banned and will make teenagers and teachers want to have a role in the drug industry even if the person who has believes like this hasn't watched it themselves and just heard about it they have a unrealistic view about what will happen to the audience. They believe the entertainment what would come from this show is non excitant and would just cause pain and suffering to those who watch this and everyone around them.
People who have are heavily involved in religion would have a strong negotiated reading view that Breaking Bad should be banned due to drug use in the television series since religious people usually have a strong believe for what they believe in. They might believe that breaking bad will only influence others to follow in their footsteps and all around harm those who watch the program.
People who have a strong political view will have a negotiated reading view about this media text due to them believing a crime is a crime and they should be punished for it no matter the costs, they would also believe this and any program like this should be banned due to the influence it could have on others who are addicted to programs with the same concept as Breaking Bad.
All of these types of people who have negotiated readings all have the same type of view why this media text is bad and should not be able to be shown. They is to much things what go on against the law and they believe that others might think that if a patient dying of cancer who is a part time science teacher can accomplish the amount of things in the drug industry they so can they which can become a problem with murder and drug usage spreading all down to a television series.
Review on any Media text you want
The Binding of Isaac Rebirth is based on a character called Isaac who has a psychopathic Christian mother trying to kill him because God spoke to her and said she must sacrifice her so to prove she worships him. The Binding of Isaac was released on the 4th of November in 2014 this game was designed by Edmund McMillen the original designer of the first game The Binding of Isaac and developed and published by Nicalis. The game is based in Isaac's basement filled with creatures and the only way Isaac can fight them off and survive is by shooting his oversized tears at the enemy.
Death is an extremely punishing subject in The Binding of Isaac Rebirth as you die the character you have been playing gets deleted and you must start from the first level. Levels in The Binding of Isaac are generated randomly which is one of the reasons players love it so much, you can never get enough of Isaac. The better you become at the game the more rewarding experience it is with the ability to unlock more characters for certain in game objectives you complete is a fun and exciting experience. Even with The Binding of Isaac feeling repetitive the enjoying experience comes from variety of enemy's you come across with different attack patterns they have which you must learn to survive in this game to defeat the boss, your own mother.
People could believe The Binding of Isaac Rebirth is just a more expensive version of the original game The Binding of Isaac with no huge changes however when comparing the games you notice a massive difference. The original game The Binding of Isaac was slow and the game was slow to the point it felt unplayable with awful graphics which didn't even have settings to improve it where as the updated version The Binding of Isaac Rebirth remade the game to the point where it was a high quality game with brilliant graphics for the type of game it was with the game being fast paced rewarding good players for their survivability . The Binding of Isaac Rebirth added a lot more characters and updated all of the rooms even adding some rooms which could be a lot bigger than the original rooms while still keeping up with the tradition of small sized rooms to have a variety of situations you can be put in. The Binding of Isaac Rebirth added a lot more items compared to the original game adding a variety and different play styles and mechanics added to the game from your dads leg who stomps on enemy's to deals with the devil exchanging your life for valuable game changing items.
For those who aren't entertained by the style of starting off with no items in The Binding of Isaac Rebirth there are missions you can do which give you different combinations of weaponry to have fun and not try hard to complete objectives. For those who are competitive with gaming they is tournaments where you race other people in a knockout staged tournament trying to finish before them this is usually done in a best out of three to see which player is superior.
One of the key reasons The Binding of Isaac Rebirth was such a good game was because it was unlike any game people had ever seen created with funny looking designs and generally how different the story line was from any other game created. The play styles you use in most rooms must be different as the amount of enemy's they is makes it impossible to complete without changing up your play style since they is so many different movement and attack patterns for each enemy which makes it a hard yet rewarding experience to play hours on end understanding the mechanics of each enemy. I would recommend The Binding of Isaac Rebirth to anyone who would like an endless game which they could spend hours on end everyday playing, I would rate this game a 9/10.
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