Charity:Amnesty International
Campaign: Immigration



Ideology: When immigrants come over from different countries into Europe they don't get treated well, they get threatened and are not welcomed and even are put into jails. This shows it in reverse perspective which is challenging people because they would have never though of it in another persons perspective before, so when they have pt it in someone from England they will have changed.

Character/Visual Style: There are two main characters in this ad, there is a child and a woman, they are both fleeing the country because they have a bad life and there are problems with where they live. So they are risking their lives to go across the border on a boat which as the child mentions can sink which means its very dangerous, but however they get stopped and caught out by someone with a gun.  They then reveal their faces by taking the rags off them and they are British people, which is a major plot twist because you would have expected them to be from a developing country.

Lines of appeal: This makes people think about what they have been thinking all along, what is it were there own? they are only human and trying to get away fro their hostile homes. We could help them but because they are form a different part of the world they are being treated differently? They use a child to voice over this whole video which will be need for nurture for most of the people.

What worked: I really liked the idea of them being in reverse perspectives, it really surprised me on that one, I thought it was going to be a family form a developing country but it really surprised me, and I think this was its intentions for the audience too.