The co-founders of Times INC Henry Luce and Briton Hadden, they both acknowledged that no magazine had yet adapted to the needs of every busier who wished to stay informed, this was written in their mission statement in 1922. They also used language boldly and freely.
According to William Saffier the abbreviation of Roman Numerals after words rather then names (World War III) made its way into popular culture began in Time magazine in 1939.
Time INC also coined new words such as:
- kudos
- pundit
- tycoon
- socialite
- pollster
- racketeer
- guesstimate
ideologies include
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