Charity research 5

NSPCC hands advert




this advert use animation to create a sense of calm and pleasantness also it uses an unusual art style in which relies on colour and variations of white and black to create movement and pace in this advert. The hands are depicted as helpers and helpers to this child this is sen through the use of the hand somewhat following the boy on his so called journey through this land. The message this advert is getting across is that children should be kept from harm kept from what this world is like this could be depicted by the hand holding him up and helping him from falling down this could symbolise how many routs this child could go but you could say the hands protect him from them and send him down the right path.

The use of the hands giving him food and protecting him shows what a parent should do and should act towards there child and the other paths he can go are the alternate routs.

The start when the mother combs the kids hair and also gives him a scarf is a symbol for parents clothing and giving a child a way to live this is also seen by the use of the hand sheltering the child from rain this shows how parents give there child a warm place to live, shelter these actions in the advert could be something of a check list of what you should do for your child this is also seen through the use of the hand giving the child food yet again making this video into somewhat of a checklist for parents a what to do list.