NSPCC

First NSPCC advert

In this advertisement, the audience can clearly see that the advertisement has used a close up to show the girl’s entire face on the advert which affects the audience hugely by showing the expression and the emotion that the girl has. Which gives the audience the sympathy for the girl, just like the advert wants. Furthermore, the fact that this girl’s face is so closed up, it makes the audience feel very uncomfortable as she is looking right at the camera, making eye contacts with us. The lighting and exposure used in this shot is quite special because both of her face involves light and shadow. The light side is her behaviour outside her personal life whereas the shadowy side is her untold secret. Slowly taking over the light side which will lead to depression for her. Furthermore this tells the audience that

The advert shows the face of a teenager girl as she displays the blank face to the audience with a mute symbol positioned over her mouth. This type of mute symbol is quite common for most TVs. Furthermore this can lead to thinking that because TV is for range of media that gets released to the public, then we can assume that because she’s muted by the tv mute symbol. This means that she can’t go public on her abuse because she’s under restriction of not being able to speak. Also her emotionless face adds the fact that she is close to dead inside because she’s the only one in the advertisement which shows that she is lonely and when she’s lonely, she is separated from society.

The written codes in this advert are presented such as the NSPCC slogan plays a major part in this such as ‘talking help it stop. FULL STOP’ as you can see, the use of the capital letters and bold text is to make it more appealing to the audience. Also it will give the people who were abused the confidence to contact the charity. The use of written code is the headline ‘when you can’t talk about abuse, talk to us’ immediately they are telling us to contact them if we are being abused. The advert does this numerous times and used it repeatedly throughout the advert to contact them if youre being abused. Another use from the written code is captions

The second advert Im going to look at is the part of the same advertising campaign by the NSPCC, but this time it is specifically focused on Sexual abuse. The poster presents a backdrop of a girl’s bedroom. With a tie and mask hanging from the door. Clearly the mask is a picture of a young girl, who is obviously of school age matching with the tie next to it. The expression of the mask, shows the girl is happy which means that she is constantly hiding behind her true emotions and must keep her fake emotion and wear a mask in order to hide the fact that she’s been sexually abused and she is in pain. Despite the expression of the mask, the happy expression seems to be forced out and doesn’t present a face of a genuine happiness. This only further presents the struggle that the victims must be going through as she isn’t truly happy.

The fact that a young girl Is used in this advert, only further stress the harsh reality of abuse as something so horrible has been done to someone who is perceived as innocent and the most vulnerable of the two genders. This advertisement is not only urges parents and carers to look out for changes in their child’s emotion as this could be a sign of abuse but also advises teachers and people to look out for these issues. Due to the setting of the advert being very feminine room which implies that the sexual abuse is primarily targeted at females as from a stereotypical view women are seen as vulnerable and at risk in these area of abuse. Additionally like the first advert this advert makes people feel very uncomfortable because of the mask staring at the audience but also with the fake smile as well.

The only text that this advertisement has is ‘if you’ve been sexually abused, you don’t have to hide it anymore’ it addresses the audience using the words like ‘you’ve’ and ‘hides’ which is a reference to the mask. Also the copy of this text gives a tone of not forcing anyone to the advert as ‘when you’re ready’ here the NSPCC put a large amount of emphasis on the fact that it is the abused choice when and if to speak out.  This type of charity is not created to force people to be uncomfortable but to give people advice about what to do if you’re abused and telling the one that’s been abused that there’s nothing to be ashamed of.