Charity Advertisment Research 11

Until there's a home for everyone - Shelter

Ideology

They wont sit back until everyone has a home, a sense of belonging for everyone. 

Homes provide happiness. 

Every year, more than 1 million people go to Shelter for help and advice. There are a lot of people out there who carry the worries of being homeless. 

Characters/Visual style

It tells the story of a girl called Penny. Penny is the voice over, this is effective because she has a soft voice and sounds fragile due to the problem of eviction. The story is told quite differently compared to a typical homeless charity ad because it is narrated through the use of dolls which represents penny and her family and a dolls house which appears to be Penny's home. This works well because it is unique therefore audience members are more likely to watch and take notice. 

Towards the end, Penny and her family have received help from Shelter. Now they are the happy family that they used to be. This is shown through use of the bright lights overtaking Penny's house because it suggests that the mood has picked up and everything is better for Penny and her family.