Samaritans

Ideologies  

-The ideology of this is that what ever you’ve done in the past, whether its illegal or not, the Samaritans are there to help them that are in need. 

Visual/narrative techniques  

• Links of their website 
• Use of a person who called the Samaritan and received help from them.  
• The person on the advert is probably an underground boxer who received help 
• Service allows them to be anonymous  

Advertising techniques  

• Address the audience directly  
• Informing the audience.  

Works 

• Looking directly to the camera  
• Medium close up shot of the boxer.