Time to change Ad

Time to change Ad

Ideology

An ideology of the advert is that people with mental health issues are stereotyped that they are intending to mean harm to others, this is shown by when one of the characters says "I'm sorry if you were expecting some lunatic with a knife", this is affective as it makes the audience who were expecting this almost feel as if they are in the wrong. This shows that mental health is shown in many different ways also.

Visual style/characters

The advert begins with dark flickering and the sharp harsh sounds, this makes the audience expect a advert for a horror film or something else to do with the horror genre. However, when we see the man this can surprise the audience , catch them off guard almost, and intrigue them as they want to find out what the advert is all about. The calm man really juxtaposes the start of the advert which makes it quite unique and makes it a effective, memorable advert.

Lines of appeal

The advert uses juxtapositioning and binary oppositions which can make the advert quite confusing at times. It also uses stereotyping.

What works

The juxtaposition between the horror film like beginning and the calm man after it is really effective as it unexpected. It also makes the audience pay more attention at the start as they are intrigued by what is going to happen, then when the man appears on screen the audience will already been drawn in so they will listen to what the person has to say which will raise awareness.