Macmillan Cancer Support - Not Alone

Macmillan Cancer Support - Not Alone

This video uses dramatic piano music and a grey mise en scene to create an atmosphere of helplessness and sadness, this is an attempt to make you realise what people with cancer are going through hopefully making you donate to the charity.

The advert is mostly aimed at adults who are at the highest chance of having cancer or caring for someone who has it, as if the viewer has been affected by cancer then they will react positively to the advert as it is trying to help.

The advert shows real people failing to cope with the cancer on there own, but the advert shows us that with the support of others people can beat cancer and can live happily after it.

This video would appeal to viewers who have a history with Macmillan, or a history with cancer, as although the advert seems negative it overall has a positive outlook on coping with cancer.