Alive - British Heart Foundation
This video creates a positive atmosphere by having people share stories with happy endings, showing that you can get over a heart disease rather than it being a death sentence.
This advert is mostly aimed towards older viewers, probably between the age of 28 and above, as the majority of people within this group will be worried about potential heart attacks, also this group will most likely have some disposable income that given the videos heavy focus on gaining donation.
This advert features a variety of different age groups, this makes the video more appealing to every generation as it shows someone they can relate to.
The ending of the video which reminds us that people still do die from heart disease, is a use of the shock factor, instead of just thinking everyone can get over it you are told that people do still die making you feel empathy towards the little girl who lost her dad.
The ending of the video which reminds us that people still do die from heart disease, is a use of the shock factor, instead of just thinking everyone can get over it you are told that people do still die making you feel empathy towards the little girl who lost her dad.
No comments:
Post a Comment
What do you think?
Note: only a member of this blog may post a comment.