Macmillan Cancer Support - Not Alone

Macmillan Cancer Support - Not Alone

This video uses dramatic piano music and a grey mise en scene to create an atmosphere of helplessness and sadness, this is an attempt to make you realise what people with cancer are going through hopefully making you donate to the charity.

The advert is mostly aimed at adults who are at the highest chance of having cancer or caring for someone who has it, as if the viewer has been affected by cancer then they will react positively to the advert as it is trying to help.

The advert shows real people failing to cope with the cancer on there own, but the advert shows us that with the support of others people can beat cancer and can live happily after it.

This video would appeal to viewers who have a history with Macmillan, or a history with cancer, as although the advert seems negative it overall has a positive outlook on coping with cancer.

Alive - British Heart Foundation

Alive - British Heart Foundation

This video creates a positive atmosphere by having people share stories with happy endings, showing that you can get over a heart disease rather than it being a death sentence.

This advert is mostly aimed towards older viewers, probably between the age of 28 and above, as the majority of people within this group will be worried about potential heart attacks, also this group will most likely have some disposable income that given the videos heavy focus on gaining donation.

This advert features a variety of different age groups, this makes the video more appealing to every generation as it shows someone they can relate to.

The ending of the video which reminds us that people still do die from heart disease, is a use of the shock factor, instead of just thinking everyone can get over it you are told that people do still die making you feel empathy towards the little girl who lost her dad.

British Heart Foundation - Heart disease is heartless

British Heart Foundation - Heart disease is heartless

This advert uses a dark tone to it which is shown through the use of a grey mise en scene, this immediately tells the viewer that the advert is going to attempt to make you feel sorry for the child.

The advert will most likely appeal to anyone over the age of 18 as the use of a young seemingly fit male adult, shows us that heart disease doesn't just effect the older population and can effect people who are in their prime.

This advert uses a young child so that any young viewers watching will place themselves in the boy in the adverts shoes, this will create sympathy for the boy and will make the viewers feel bad as nobody would want to be in the same situation.

The phrase 'Heart disease is heartless' will also reinforce the idea that the disease doesn't discriminate between age and could affect anyone, this might shock viewers into donating.

St John Ambulance – The Chokeables

St John Ambulance – The Chokeables

This advert uses an innocent and child friendly style to catch the viewers attention,
and will appeal to a variety of people.

The audience that this will most appeal to is either young children of between age 7 to 12, or an older female demographic who have young children, the women would be between the ages of 25 to 45.

The video uses cartoon style characters that can be seen everyday, this is to create a sense of familiarity, the video could also create a shock factor as the information that simple everyday things could potentially kill a child could shock some viewers.

The video would appeal to certain viewers as it uses some humor within the advert whilst also keeping the tone serious.

War Child - Duty Of Care.

 War Child - Duty Of Care.

This advert is very brutal and uses shock tactics to engage the viewer with the advert, whilst also making the viewer feel empathy for the children who are being affected by the war.

The audience that is the most likely to react positively to this advert is a young adult audience, most likely 16 to 25 years old this is due to it using a style that is used in popular video-games such as  'Call Of Duty'

The advert uses a young girl who's life is in danger, this immediately grabs the viewers attention as when you think about war you do not usually picture a little girl, thus creating a shock factor to the viewer, also using such a creative style makes the viewer want to watch the entire advert, as it is engaging and gets you interested in the young girls story.

Using a Point of view camera shot engages the viewer further as it creates the impression of actually being in the situation, rather than being an onlooker this makes the video more appealing as due to the POV style you can tell it is a video game rather than a real event.