War Child - Duty Of Care.

 War Child - Duty Of Care.

This advert is very brutal and uses shock tactics to engage the viewer with the advert, whilst also making the viewer feel empathy for the children who are being affected by the war.

The audience that is the most likely to react positively to this advert is a young adult audience, most likely 16 to 25 years old this is due to it using a style that is used in popular video-games such as  'Call Of Duty'

The advert uses a young girl who's life is in danger, this immediately grabs the viewers attention as when you think about war you do not usually picture a little girl, thus creating a shock factor to the viewer, also using such a creative style makes the viewer want to watch the entire advert, as it is engaging and gets you interested in the young girls story.

Using a Point of view camera shot engages the viewer further as it creates the impression of actually being in the situation, rather than being an onlooker this makes the video more appealing as due to the POV style you can tell it is a video game rather than a real event.