St John Ambulance – The Chokeables
This advert uses an innocent and child friendly style to catch the viewers attention,
and will appeal to a variety of people.
The audience that this will most appeal to is either young children of between age 7 to 12, or an older female demographic who have young children, the women would be between the ages of 25 to 45.
The video uses cartoon style characters that can be seen everyday, this is to create a sense of familiarity, the video could also create a shock factor as the information that simple everyday things could potentially kill a child could shock some viewers.
The video would appeal to certain viewers as it uses some humor within the advert whilst also keeping the tone serious.
and will appeal to a variety of people.
The audience that this will most appeal to is either young children of between age 7 to 12, or an older female demographic who have young children, the women would be between the ages of 25 to 45.
The video uses cartoon style characters that can be seen everyday, this is to create a sense of familiarity, the video could also create a shock factor as the information that simple everyday things could potentially kill a child could shock some viewers.
The video would appeal to certain viewers as it uses some humor within the advert whilst also keeping the tone serious.
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