Women's Health Magazine - Representation of Women

'Women's Health' uses a high brow colour scheme, appealing to their audience and making the magazine stand out, as well as be intriguing. It promotes how women want to have fun and be carefree. The magazine uses simple language, suggesting that it is aimed at a lower, less educated class and this then reinforces the stereotype of women being less intellectual. The themes, which include: appearance, sex, fashion and weight loss promote a narrow minded ideology that these are the only topics that interest women. The use of the model on the front still promotes the idea of an ideal body type and her revealing outfit could be seen as an appeal to men rather than women, however the magazine's main focus is on health instead of appearance. This is positive, because it is promoting physical health and how to maintain this for themselves and not for men, as we can see there is no mention of a man on the cover. This also lets women explore their sexuality, as it isn't reinforcing heterosexual relations as the 'norm'. The focus being on the women themselves, gives them agency, meaning that they have an identity and are an individual and this is confirmed through the anchorage of Sofia Vergara's name and the image of her, which would've been unusual on a magazine. This promotes the ideology of progression and empowerment for women.

Even though the magazine is about Women's Health, the model still promotes an ideal body type and suggesting that thats what it looks like to be healthy when in reality it can look like many different things.