Media Essays

Text: LOOKMagazine 
Question: Internet and Marketing 
Essay: Due to advances in technology it is easier to gain access to the latest celebrity gossip and news. This means that Look magazine must take extra measures to make sure that they are appealing to every aspect of media audiences. This is known as a symbiotic relationship, where different arms of the industry engender, rely on, support and benefit one another. On the website, there are many different unique selling points to keep the readers interested. For example, competitions and audio visual material. The website offers its readers immediate subscription and deals. The good part of the magazine is that it can provide readers with much more material that that of a physical copy of the magazine. The website allows you to sign up to a newsletter which promises you receive exclusive content. It is also another way in which the magazine can be constantly in touch with the reader. There is a ‘win’ page full of competitions, that allow the reader to win prizes that the magazine think are important. Some of these prizes include beauty products, concert tickets, money and weekend holidays. A subscription to the magazine offers for digital copies of the magazine. “Buy LOOK from £14.75 and save 52%”. There are awards for Internet subscribers, handpicked offers and exclusive content. Print subscribers get 1 free digital issue of the magazine. On the digital editions link it says “fast paced, glamorous and glossy, Look is the authority on high street fashion for women”. “Look’s unique mix of authoritative and accessible shopping advice, beauty tips, celebrity news and real+ life features makes it a must read for every trend conscious woman. Look is a magazine e that gives all women the confidence to look good regardless of their size and shape.” This reveals the ideologies of this magazine, such as consumerism is important and so is fashion. The website also contains multiple banners with ‘exclusive deals’. For example, ‘sale now on at UGG’. Some pages that are included on the website are Fitness, Hey Busy Girl, fashion, beauty and news. It allows the user to choose what content they want to see; however, all the stories link to the ideologies. The news page is focused around celebrity news and gossip about who is dating who. The fashion page is made up of links to their websites so the user can buy clothes that are in trend. The magazine often hosts events and have yearly sponsored award ceremonies. To promote their magazine the company often have Television adverts. They do not rely on the television adverts however because the magazine has different content every week. The adverts feature characters that represent those who would buy the magazine. These are normally mainstreamers who are female and likely to be in their 30’s. Also, that they enjoy shopping for clothes. This reveals the ideologies of the magazines which is that consumerism is important. The advert is based in an unrecognizable city, meaning it could be any town in the UK, for women anywhere. Another advert featured a quick paced montage of still images. The music is pop punk and is targeted to younger audiences. It mainly focusses on materialistic items quoting ‘Have It All’ Their twitter presence is minimal as it is made up of only tweets from the magazine. They tweet the same articles more than once and have a record of tweeting every 15 minutes during peak time. The tweets are made up of still images with links attached. They never retweet and don’t interact, this is so they can keep the audience focused and maintain their brand identity. Facebook however has a little more information and the posts are not repeated. The posts have rhetorical questions which allows for more attention to be brought on them. There are more people on Facebook than Twitter. The audience can advertise and market the magazine through dissemination which allows the audience to fulfill the need for prominence and affiliation. 

Completed: YES Word Count: (Highlight essay, look bottom left corner) 658 Grade: