Essay: : There are reasons why celebrities are so prominent in magazines especially LOOK. They are used to promote fashion and high end brands. Celebrities add a touch of familiarity to the magazine; the audience can relate to the celebrities. For example, in one article it focusses on the advice given to the reader by the actress Jennifer Lawrence. She comments that she ‘won’t go hungry for anybody ‘Because she is a successful icon in the media, people will instantly take her advice. They are used to represent the success of certain lifestyles, particularly their own. Most of the celebrities that are featured in the magazine are female and reflect and reinforce the ideologies of the magazine as they are a template of femininity. They are a useful tool in so many ways, especially that of a fan base. If a certain celebrity is the feature of the magazine one week and they have a large fan base in the UK, it is most likely that they will purchase the magazine, thus boosting the sales figure and financial income. For many reading is a pastime, therefore adding celebrity gossip into a magazine provides the reader with a sense of escapism. There are many ways in which a celebrity is presented in a magazine. In one issue Jennifer Lawrence, star of The Hunger Games is the focus of the main article. The interview with the celebrity focusses on several different topics. For example, they touch upon the fact that she was the highest paid actress second year running. This is focussing on the success of her career, but then discards that topic and focusses more on her personal life ‘her new beau director, who’s 21 years older than her’. They make sure to point out the age gap between her and her boyfriend, which presents it as being sort of a taboo subject. With every article that you read about a celebrity the producers information always comes from an ‘inside source’ or a ‘source close to’ the celebrity. This positions the reader as being voyeuristic towards the celebrities life. This article is ironic in a sense about Jennifer Lawrence. The reason for this is because this particular actress was recently involved in a privacy scandal, however the magazine are invading her private, personal life.
Showing posts with label LOOK. Show all posts
Showing posts with label LOOK. Show all posts
Media Essays
Question: Reps of Celebs
Essay: : There are reasons why celebrities are so prominent in magazines especially LOOK. They are used to promote fashion and high end brands. Celebrities add a touch of familiarity to the magazine; the audience can relate to the celebrities. For example, in one article it focusses on the advice given to the reader by the actress Jennifer Lawrence. She comments that she ‘won’t go hungry for anybody ‘Because she is a successful icon in the media, people will instantly take her advice. They are used to represent the success of certain lifestyles, particularly their own. Most of the celebrities that are featured in the magazine are female and reflect and reinforce the ideologies of the magazine as they are a template of femininity. They are a useful tool in so many ways, especially that of a fan base. If a certain celebrity is the feature of the magazine one week and they have a large fan base in the UK, it is most likely that they will purchase the magazine, thus boosting the sales figure and financial income. For many reading is a pastime, therefore adding celebrity gossip into a magazine provides the reader with a sense of escapism. There are many ways in which a celebrity is presented in a magazine. In one issue Jennifer Lawrence, star of The Hunger Games is the focus of the main article. The interview with the celebrity focusses on several different topics. For example, they touch upon the fact that she was the highest paid actress second year running. This is focussing on the success of her career, but then discards that topic and focusses more on her personal life ‘her new beau director, who’s 21 years older than her’. They make sure to point out the age gap between her and her boyfriend, which presents it as being sort of a taboo subject. With every article that you read about a celebrity the producers information always comes from an ‘inside source’ or a ‘source close to’ the celebrity. This positions the reader as being voyeuristic towards the celebrities life. This article is ironic in a sense about Jennifer Lawrence. The reason for this is because this particular actress was recently involved in a privacy scandal, however the magazine are invading her private, personal life.
Essay: : There are reasons why celebrities are so prominent in magazines especially LOOK. They are used to promote fashion and high end brands. Celebrities add a touch of familiarity to the magazine; the audience can relate to the celebrities. For example, in one article it focusses on the advice given to the reader by the actress Jennifer Lawrence. She comments that she ‘won’t go hungry for anybody ‘Because she is a successful icon in the media, people will instantly take her advice. They are used to represent the success of certain lifestyles, particularly their own. Most of the celebrities that are featured in the magazine are female and reflect and reinforce the ideologies of the magazine as they are a template of femininity. They are a useful tool in so many ways, especially that of a fan base. If a certain celebrity is the feature of the magazine one week and they have a large fan base in the UK, it is most likely that they will purchase the magazine, thus boosting the sales figure and financial income. For many reading is a pastime, therefore adding celebrity gossip into a magazine provides the reader with a sense of escapism. There are many ways in which a celebrity is presented in a magazine. In one issue Jennifer Lawrence, star of The Hunger Games is the focus of the main article. The interview with the celebrity focusses on several different topics. For example, they touch upon the fact that she was the highest paid actress second year running. This is focussing on the success of her career, but then discards that topic and focusses more on her personal life ‘her new beau director, who’s 21 years older than her’. They make sure to point out the age gap between her and her boyfriend, which presents it as being sort of a taboo subject. With every article that you read about a celebrity the producers information always comes from an ‘inside source’ or a ‘source close to’ the celebrity. This positions the reader as being voyeuristic towards the celebrities life. This article is ironic in a sense about Jennifer Lawrence. The reason for this is because this particular actress was recently involved in a privacy scandal, however the magazine are invading her private, personal life.
Media Essays
Question:Genre
Essay:There are many magazines that are a similar genre to that of LOOK. These magazines involve the likes of Elle, Grazia and Closer. All the magazines focus on the topics of fashion, celebrity gossip and health. There are many connotations to the name of the magazine ‘LOOK. It is attention grabbing, like an imperative which demands for onlookers to set their eyes on the front cover. It is hinting that this magazine will provide its readers with a voyeuristic look, a privileged insight into celebrities and their private lives. The noun connotes that this magazine is worth looking at, It hints that anything within this magazine is aspirational and achievable. Certain colours are always featured inside and on the front cover. These colours include bright feminine tones such as white, blues and pinks. There is a certain issue that focusses on how to stay in shape. It is cleverly named the ‘LOOK Fit’ issue and features women throughout the magazine modelling gym wear. The front cover always features the mast head in a variety of different colours, depending on the theme of the that certain weeks’ issue. The articles within are simplistic and easy to read. The magazine is centred around several ideologies. For example, consumerism and capitalism. This is shown with the countless articles which promote new articles of clothing and new lines of makeup and health products. There is also the ideology that a person’s appearance and making sure you look ‘presentable’ is a must and this is proven in the number of articles that centre around makeup and health products, plus how to have a healthy diet. An article that focusses on this is from the ‘LOOK Fit’ issue, Binky interview. The main image shows her wearing the latest branded sportswear. The article gives you a price if the item and where you can buy them. It comments on her mental health ‘exercise helps with my anxiety’ further sticking to the magazines ideologies and comments that ‘it is important to look good whilst working out’. Female empowerment is something that the magazine reaches for which is something that the Binky article strives for. This is done through mentioning that she has become the new face for a Reebok campaign. The mode of address shows Binky looking straight at the reader whilst hanging onto gymnastic equipment. Her name is in large capital letters that are pink and orange ombre, that is a theme that I consistent throughout the article. And informs that the article is ‘here to tell us why she’s feeling fitter than ever this year’. Look magazine is heavily dependent on images and gas a ratio of 70% pictures and 30% text. There are several different types of pictures that make up the magazine including photoshoots in the form of staged, on location, catwalks, and paparazzi in the form of red carpet events and stand-alone catalogue shots and celeb photoshoots.
Media Essay
Text:LOOK
Question:Success
Essay;There are several different factors that need to be considers when considering the success of a magazine. One of these is circulation. Circulation considers the amount of copies of the magazine that have been sold. For Look magazine, the circulation of their magazine from 2010 to 2016 highlights a staggering drop in circulation. In 2010, the circulation numbers according to ABD, The Audit Bureau of Circulation highlighted that the circulation was at 313,358, in 2014 153,000 and then in 2016 dropped a huge amount to 90,583. This in terms of sales these cannot be considered a complete success as it is showing their downfall in sales, which as a result leads to them losing profit. This is also shown through readership figures provided by NRS, National Readership Survey. In 2010, the readership rates were 585,000 however dropped to 210,000 in 2016. Another way to measure the success is to research if the preferred reading has been met. Fr example, the ideologies that the magazine promote, have been accepted by the reader. One of these ideologies is the ideology that consumerism is important. The products that are featured in the articles in the magazine are later bought by the reader, confirming that they have met the preferred reading. Due to less people being in favour of buying a physical copy of the magazine, companies like Look and Look must adapt to offer a digital or online rounded copy for those who prefer to access through social media and websites. Look have over 2 million social media followers and Look reaches on average a desktop figure of 323,000 and a mobile figure of 261,00. Due to Look being a magazine that is mainly based on celebrity gossip and fashion, their content is mainly constructed around a mass amount of celebrity endorsement. For example, I the 2017 ‘Look Fit’ issue the main article is centred around Hollywood actress Jennifer Lawrence, which in turn will draw in fans to the actress and will help raise circulation and readership figures.
Subscribe to:
Posts (Atom)