The first poster is of a teenaged girl with a mute symbol on her mouth, this connotes that she has been made to stay quiet, and that someone is controlling her. The tight frame around her, gives a sense of discomfort and shows how she is feeling trapped. The slogan at the bottom of the picture “Talking helps it stop. FULL STOP.”  The words full stop are in capital letters, which connotes it being a threat, the threat being to the abuser, also the words “full stop” is saying that the abuse is going to fully stop. There is use of repetition, with the words “stop” and “talk” which reinforces the posters key points. The use of light and dark contrasts connotes that her innocent (the light) is being corrupted/ consumed by the dark.

The second poster is a lot more abstract than the first, this is a picture of a girls head hanging from a door, the fact that she doesn’t have a body could connote that it is not her body any more due to it being abused. However another connotation could be that this is a mask she wears so that no one can see her problems, and so she looks happy. The camera is positioned so that it is obvious the girl doesn’t have a body. The tie on the door shows that the girl is in school.  The slogan “ if you’ve been sexually abused, you don’t have to hide it any more” reinforces the idea that the head is actually a mask so the girl can hide her true emotions.

The target audiences for these advertisements would be teenagers, this is because the models used for these advertisements are young teenagers, which makes it relatable the models in the posters are both shown to face the same common problems of being a young teenagers which is acne and school, but then there is a problem added which is the abuse they face, this is why those who face similar problems will be drawn. Also the fact the room in the second poster would look similar to some of the target audience’s bedrooms.