This image is an advertisement for Versace, a very expensive and well know brand. Lady gaga has been dressed to look very sophisticated and sexy, she is made to match the brand. She is wearing a leotard that is covered by the bag and suggests that she is naked but the leotard is still visible so the ad doesn’t get deemed controversial. Gaga has a very natural make up look in this photo, which is a lot different to Lady Gaga’s “usual” style, it suggests that she is not wearing any make up, and that she is just naturally beautiful. The main colour of this picture is lavender, which is a very fashionable colour, which makes Lady Gaga look trendy and reflects well on the product.

This is the recent advertisement for the fifth season of a well-known program, American Horror Story. Lady Gaga is presented as being very seductive; she is sat on a bed as if to invite you in, and is wearing all red.  The reason the advertisement has done this is because the programme is very taboo, and involves a lot of violence, drug use and sex. The red also connotes danger, as does the glove with the sharp nails, the positioning of her hand suggests two things, one is that she is thinking the other is that she uses this glove to kill, due to the glove being so close to the red lipstick, and the fact that she is a vampire in this programme suggests that the glove is her weapon. The fact that Lady Gaga is by herself is significant, considering that there are a lot of people involved in this programme it connotes that Gaga is the main character.

 This picture of Lady Gaga was taken at one of her shows, the picture was taken while she was midway through a dance and the picture is being used to demonise her. The way her tights have fallen make her look sloppy and make her look like she has gained weight. The cannabis top is very controversial but that is a part of lady gaga’s style she uses a lot of shock tactics in her clothes as it gains a lot of publicity. the picture is used to show lady gaga as a drug user, and has obviously been taken off guard which means the press can use this to portray her in a negative light they can change the story behind this image by using anchoring.

This is a picture of lady gaga posing for her new perfume. This picture has been considered controversial due to her being naked. But it has been called empowering due to the fact she is big and all these men climbing over her are small, however she is blindfolded which suggests she is being submissive but she is still the most powerful image in the picture. The lighting is black and white, which shows her as being sophisticated due to the fact that black and white is linked with classical, and so is she, even though she is naked. Due to this advertisement being about her perfume, the advertiser had to use shock factor, as that is a big part of her fame and is what she is most recognised for.

Dear John Trailer Analysis

Dear John shows the conventions of a generic love genre the main female role, played by Amanda Seyfried, is a damsel in distress in the start of the trailer, which is a stock character in the love genre. The main male role, played by Channing Tatum, is the hero as he jumps into the ocean to get her bag. As he comes out of the ocean to give her back her bag it is in slow motion, which is an effect, used frequently in this genre.  It is later established that he is a part of the army/military which portrays him as an American hero which is another stock character used in the love genre.

There are a lot of close up shots, point of view shots and over the shoulder shots that positions the audience closer to the characters.  The fact that Channing Tatum is the main character suggests that this film is aimed at girls because Channing Tatum is a sex symbol and a lot of teenaged girls would have a crush on him, also the casting of Amanda Seyfried would mean this film is aimed at young girls due to other films she’s been in such as Letters to Juliet and Mean Girls which are considered “chick flicks”.

The trailer suggests that the film follows the expected conventions of a love genre but the name of the film suggests a twist due to the fact that “Dear John letters” meant break up letters during the time of the world war, which suggests an inevitable break up between the main characters. The use of the name john makes it easy for the audience to relate to due to how generic the name john is.

The settings in this trailer are used often in romance films, for example the beach the airport and kissing in the rain, this suggests a very basic film therefore it would appeal to the mainstream audience another example that this would appeal to the mainstream audience is the fact that the film is based on a Nicholas Sparks novel and considering that the Notebook (another film based off a Nicholas Sparks novel) which was a big hit, suggests this film would be to which would give the mainstream audience expectations to be met.

The trailer adds a sad scene, which is the father in hospital, this gives the audience expectations such as his father being in hospital brings him home from the military. Also other films suggest that the girl would comfort him in this time and it would bring them either back together or closer than before.  Another reason this would be expected is because the female lead says “I like your dad I can tell he loves you even if you cant” this suggests she comforts him when the male lead is regretting not spending more time with his dad.

There seems to be a soft tone affect used through out the trailer and soft colours such as pink, lavender etc. this creates connotations of love and romance which are portrayed by the characters, the music used in the trailer coincides with the actors on the screen the lyrics said “I lay down” as the female character lay down on the bed, another time where this happens is in the hospital however it is not the lyrics that coincide it is the tone of the music, this shot is also one of the few shots that is darker than the rest, most shots the characters are in light even at night the characters are in the moonlight this gives a happy bright tone like its always sunny.

The first poster is of a teenaged girl with a mute symbol on her mouth, this connotes that she has been made to stay quiet, and that someone is controlling her. The tight frame around her, gives a sense of discomfort and shows how she is feeling trapped. The slogan at the bottom of the picture “Talking helps it stop. FULL STOP.”  The words full stop are in capital letters, which connotes it being a threat, the threat being to the abuser, also the words “full stop” is saying that the abuse is going to fully stop. There is use of repetition, with the words “stop” and “talk” which reinforces the posters key points. The use of light and dark contrasts connotes that her innocent (the light) is being corrupted/ consumed by the dark.

The second poster is a lot more abstract than the first, this is a picture of a girls head hanging from a door, the fact that she doesn’t have a body could connote that it is not her body any more due to it being abused. However another connotation could be that this is a mask she wears so that no one can see her problems, and so she looks happy. The camera is positioned so that it is obvious the girl doesn’t have a body. The tie on the door shows that the girl is in school.  The slogan “ if you’ve been sexually abused, you don’t have to hide it any more” reinforces the idea that the head is actually a mask so the girl can hide her true emotions.

The target audiences for these advertisements would be teenagers, this is because the models used for these advertisements are young teenagers, which makes it relatable the models in the posters are both shown to face the same common problems of being a young teenagers which is acne and school, but then there is a problem added which is the abuse they face, this is why those who face similar problems will be drawn. Also the fact the room in the second poster would look similar to some of the target audience’s bedrooms.

Name of the text: Benny “little games”

Date/time: February 2015

Where did you find it: YouTube

Genre: music video

What is the purpose: this song was written and the music video was made to change people’s minds about defying gender roles. It showed young girls and boys being ridiculed and rejected for things that seemed pathetic like reaching for a Barbie, however there was reality in it considering the amount of times a child has reached for  a toy not specified to their gender and the parent has taken it off them.

Institution producing the text: a 15 year old boy made this project for media studies but it got out on YouTube and became well known.

Target audience: the target audience was those who want to defy gender roles, this doesn’t have to be on a huge scale it could be as simple as a boy who wants to wear make up or a girl who likes to wear boy clothes.

Your reaction to the text: I thought it was incredibly moving and shocking that it was made and written by a 15 year old boy, it was inspiring and I thought very brave and honest.

Why people consume the text: its different, not many songs of this generation have a lot of meaning behind it, and the fact it was made by a young boy who had such a grasp of the problems people go through with gender

Could some people react in different ways to the text? How?: some people could see this as controversial considering it is about a very delicate issue and it is very boldly expressing personal ideologies, people of a different generation who grew up with different ideologies may not find it controversial but may find it odd, because it completely disagrees with everything they’ve been taught, which means they would have an oppositional view where they understand what the text is trying to get across but disagree with its ideology.

reception theory

this text is aimed at 16-18 year old's, because the TV series depicts the two years of different groups of friends in college, because it addresses a lot of key issues that teenagers face on a daily bases which could suggest it is a form of comfort for the audience to know that someone else is going through the same problems as them.

 it displays a unrealistic party the party is unrealistic in the way the camera angles are, in every other sense it is quite real because parties are unpredictable. this text is also aimed at middle class teenagers because of the way the characters are dressed and the furniture and size of the house.it is not gender specific due to their being an even number of male and female characters.the group that would have a preferred reading would be teenagers, mainly 16-18 due to the fact this text coincides with they're life as the text follows teenagers through they're two years of college, which the audience would be to. they would be going under the same pressures as the characters, they would find this show appealing because all the teenagers are shown as defiant of authority which is what a lot of the young generation are.

someone who is 40-50 would have an oppositional reading of this text due to the fact they went to college at a different time, when they went to college sex, drinking and drugs wouldn't have been as relevant as it is now, we live in a youth culture that some may say has been built around sex which produces these kinds of texts, where its just a load of good looking people partying and that is appealing because the 16-18 age group aspire to be like that. that is why someone of a different age group would have different feelings towards this, they would see this as extremely shocking where as the younger generation has been desensitised to it, that is why they accept this controversy easier than other age groups. someone of a different age group can understand what teenagers are like because they once where one so they will have had the same feelings or ideologies as the 16-18 age group because they where once a part of that group. but they would disagree with the ideologies put by this text because this text shows drugs without consequences, unprotected sex and drinking and driving. which the oppositional reader would view as bad influences on the younger generation.

someone who has a different ethnic background may have a negotiated reading due to this being based on British culture. for example someone of a Chinese background would be shocked by this text and wouldn't understand it due to the fact they haven't grown up in the same culture, and wouldn't have been brought up with the same ideologies, in Asia authority is taught to be very serious, where as the British youth are rebellious as displayed in this text, and it is appealing to do anything they're told not to do, one character "Anwar" depicts how british culture and teen life has interfered with his parents ideologies and his religion

the audience would use this text as a form of entertainment, it is fictional therefore the audience can use it as escapism from real life, it could also be used as a sense of empathy due to the characters face the same problems as the audience so it is easy to  identify with. the text is popular among its audience therefore it would be talked about and is a form of social interaction, it also could be socially interactive in the sense that it could change a large amount of peoples ideologies.