British Heart Foundation - Heart disease is heartless

British Heart Foundation - Heart disease is heartless

This advert uses a dark tone to it which is shown through the use of a grey mise en scene, this immediately tells the viewer that the advert is going to attempt to make you feel sorry for the child.

The advert will most likely appeal to anyone over the age of 18 as the use of a young seemingly fit male adult, shows us that heart disease doesn't just effect the older population and can effect people who are in their prime.

This advert uses a young child so that any young viewers watching will place themselves in the boy in the adverts shoes, this will create sympathy for the boy and will make the viewers feel bad as nobody would want to be in the same situation.

The phrase 'Heart disease is heartless' will also reinforce the idea that the disease doesn't discriminate between age and could affect anyone, this might shock viewers into donating.