Showing posts with label Faye Zaniol. Show all posts
Showing posts with label Faye Zaniol. Show all posts
Representation of women
In this advertisment of the 'Vax Hard Floor Pro Steam Cleaner' women are represented in alot of ways having alot of roles in their life. The main role we see is that Women are a stay at home mum, being a house wife cleaning, making sure that the house is clean when their husband gets home. The woman in this ad is using the item that the advert is wanting to sell, which is a steam floor cleaner, we see the woman cleaning up after their baby, pet and husband. Even though the husband is not shown in the ad you know that he is at work providing for them as the woman stays at home and cleans and looks after thier child.
Miley Cyrus - Hannah Montana
Miley Cyrus - Hannah Montana
In this poster Miley is represented as a Disney Channel charachter named 'Hannah Montana'. Hannah's appearance is very girly with blonde curly hair with natural makeup and sparkly top. The logo in the bottom left corner is reinforced to represent this is an advert for Disney Channel as she is one of the popular charachters on one their shows. The way she is represented is supposed to look like young children who watch 'Hannah Montana World' programme are to look up to her. The background of the ad has alot of pink making it say that this is more of a girls programme to watch. Miley's smile connotates fun and laughter which suggests what you will be getting from the programme.
The name of the show stands out alot making it obvious to the audience that the show is on the Disney Channel. Miley is shot in a medium close-up, showing us from the shoulders up. The selection of using this photo and the reason for using a close-up connotates that she has something to hide, which she does in the programme. Hannah is hiding her true self and she is a singer named Hannah but her real life her name is Miley.
The way that the encoders used alot of pink is a typical girls favourite colour making it out she is just a normal girl like everyone else. The preferred reading is that Miley is a great actress just as much a singer, and she should be respected as she is just a normal girl trying to live a normal life in the celebrity world. I would say that this is more of an ad to make the public watch her show and use colours and Miley to represent the target audience as girls aged 5 to 12. As most young girls this age would look up to her as she is a singer and thats what most girls want to be at this age.
Miley Cyrus Magazine Cover
Miley's cover of the Cosmopolitan magazine is very revealing which represents her to be very confident and sexual showing off parts of her body. Her outfit is not something a reader of the magazine would wear, emphasising her image as a sex icon. Cyrus shows of her flat tummy and figure, making all the young teenage girls want a body like hers.
Miley is the main object of this magazine drawing the audience in of who ever is a fan of hers. She is framed in a medium long shot, showing of her whole outfit. The encoders of the magazine are putting across to the readers that she is appealing in a sexual manner. The main headline around Miley that stands out the most is ' YOUR BEST SEX EVER!' most of the coverlines are about this, making it obvious that Miley is the cover to represent her sexual desires. The colour of the mgazine is black and pink which can be seen as sex colours putting into the whole theme of the magazine.
I would say that the target audiene of this magazine would be woman aged 18-30, whose interests are about the articles in the magazine. The articles are about sex, beauty and body, which also relates to Miley. Miley's head is tilted back a little making it look a low angle shot. The preffered reading would that the audience would except Miley to be a sex icon as the way she carries her self in the image and shows of her tummy and her breasts. One of the coverline reads 'It's Miley, B*tches...' " Ive never faked anything", this makes the audiene think that she is not afraid to speak her mind and is confident enough to not care what other people think about her which alot of the audience would probaly lack off.
Psycho essay
Psycho
essay
The
opening scene of psycho has slow panned shot of city, which then appears to
tell us it is Phoenix, Arizona; this is to give the audience a better
understanding of the set of the scene. The date and the time is then shown up
on the screen, and gives us the interest of why they chose this and decided to
tell the audience. The camera then enters through a window, which we then sees
Marian and Sam. The way the camera enters the window, it gives the sense that
they are hiding something and we are spying on them. We hear Marion and Sam talking
about wanting to marry each other but can’t because Sam has to pay off his dead
father’s debts and pay for his wife’s divorce. This is what is getting in the
way of them being together because in the 50’s America it was wrong to be with
someone if you weren't married. We instantly connect with the two and want them
to be together and get married. Later on in the scene we see Marion arrive at
work, further on followed in by her boss and a client. The client starts to
flirt with Marion and starts to blag about how much money he owns, he lays out
$40,000 in front of her and her boss asks her if she can take it to the bank. Marion
agrees to take it to the bank but asks her boss if she can go straight home,
complaining of a headache.
In the next scene we see Marion in her room, we
see her looking at something, the camera the pans down on the bed and we see
the money lying on the bed. The cameras then pans left, which we then see a
suitcase full of clothes. The audience then gets the idea that she is going to
run away with the money, so she can finally be with Sam. The camera keeps
looking back at the money and then back at Marion, giving us the feeling that
she is having second thoughts. We don’t mind Marion stealing the money from the
client because he is arrogant and we want Marion and Sam to be together. We can
tell that Marion is trusted by her boss as she is in charge of a lot of money,
as she is leaving town her boss sees her, we see by her expressions that she is
afraid in case her boss figures out what she is up too.
Throughout Marion’s scenes Hitchcock uses
point of views put us in her eyes, also the camera uses a lot of close ups on
Marion, with her eyes in the centre forcing us to identify with her. Also the
camera manipulates the audience by making Marion in almost every scene, and we
go were ever she goes. We spend a lot of time looking straight at Marion,
through the windshield of her car. I would say that it is restricted as it
builds tension and we don’t know all the information, for example we do not
know what is going to happen and only find out new things when Marian does.
Alfred Hitchcock uses the POV shots when Marion is sleeping in the car and gets
woken up by a police officer, the camera looks straight at the police officer
making it Marion’s POV shot.
Albert Hitchcock uses enigma codes to drive
the plot forward and make the audience ask questions and wanting to watch and know
more. For example, most of the audience is going to ask the question ‘Who is it?’
asking about who killed Marion, it doesn't show their face or any other features. It reveals who was the killer at the end of the film making the
audience watch the whole of the film. Throughout the film there are 2 murders
including Marion and the detective Arbogast, not showing any sign who it is. I think
the most shocking part of the film was when Marion died; it was unexpected as
they had just killed off the main character. The audience might have been
thinking ‘She can’t be dead’ as she is the main character and we have just
spent 47 minutes of the film identifying, following her wherever she goes and
she is killed off. The audience could be asking questions like ‘what is going
to happen next’ wondering is the film going to be over now that the main character
is dead.
Hitchcock use action codes to change the
scene or the narrative to move the plot forward, he uses this when Marion had
to take the money and put it in the bank, then we next see her packing her suitcase
ready to leave town. Alfred used the money to get Marion to run away, which her
running away leads her to her death; this moved the plot forward all of a
sudden. Another way Alfred Hitchcock used action codes was Marion’s death, this
leads to the detective looking to find her, and ends up at the Motel that Marion
was at, this then leads to his death and leaving the case unsolved.
In my opinion I think that Hitchcock used
Todorov’s theory but when it came to ‘attempt to repair’ it went back a few
steps to ‘a disruption’. For example the ‘equilibrium’ is at the very start
when Sam and Marion are together; they look happy and want to be together. The ‘disruption’
would be when Marion stops off at the motel which later leads to her death. The
‘recognition’ would be when Marion’s sister hasn't heard from her in a few days
and starts to get worried. The ‘attempt to repair’ would be when the detective
gets sent out to find her, but later dies moving it back to ‘disruption’.
Throughout the film Alfred Hitchcock challenge
and surprises the audience with props and character types. Hitchcock surprises
us with Marion’s death not meeting our expectations because we want Marion and
Sam to be together, this is why Marion ran away with the money in the first
place, making it have a happy ending. Instead Alfred twisted the plot and shocked
us, challenging the audience. Hitchcock also surprises us as the end, revealing
who was the killer; making it a bit confusing saying it was Norman’s mother
that was the murder but It was Norman dressed up as his mother. The prop that
is used to kill the characters was a kitchen knife, making it a horrible death
for them. This shocked the audience as it is very violent and the knife gives
it that horror feeling.
A binary opposition that Alfred Hitchcock
uses is the view of the money by the different characters. As we see the rich
father trying to buy her daughter’s happiness and puts his money in the hands
of stranger, this shows he takes his money for granted. We see the man flirting
with Marion acting out he can get anyone because of his wealth in spite of his
age. The other view of the money is Marion’s, although she steals the money she
does not take it for granted and does what is best to stay with the money and
runs out of town. Marion also wants but happiness for her Sam, which we can see
a similarity, she takes the money so Sam can pay off his debts and his wife’s
divorce so they can be together.
Overall I think that this is very good film
and has been edited to build tension. The editing when Marion is being murdered
is very quick editing, leaving about 52 shots in that one scene, with about 1
second or 2 seconds for each shot. This give tension and has the audience
gripping their chairs, the music also sounds very screechy and very high
pitched. I think that Alfred Hitchcock decided to make this film in black and
white because it showed out the shadows better on Normans face showing he has a
good and a bad side. Also it gives it a more of a dramatic effect making it
build more tension.
Lines of appeal
Media Studies:
Use of humour as a persuasive device – Specsavers advert http://www.youtube.com/watch?v=w9J_q2OUzis
I would say that the target audience would be
the struggle as they would need “safety needs” for them selves, which the
glasses would help them see better and not do the wrong thing. Also the main
target audience would obviously be people who need glasses, as it would be no
use to the people who don’t need them. The ideologies encoded in the advert are
that you would need great quality glasses to help you through out the day
without accidently putting yourself on a rollercoaster. The advert uses an
elderly man and woman because their eyesight is not the best, they used the
roller coaster because when you go the theme park you never see elderly people
going on a big roller coaster, as it would shock them seeing that from the
advert.
Use of slogans – Tesco: Every little helps
The
word “little” in this slogan is not saying it would make a huge different in
your life, but it would help you a little, as it has cheap prices and great
quality food and products, and as it has cheap prices it is saving you money
than shopping at anywhere else. The word “help” has the appeal of need for
guidance, as Tesco are saying that they are helping the customers out when they
shop there. Also it is like a mother or father figure as they are caring for
you and you don’t have to worry, Tesco are staying loyal and trustworthy to
them by sticking to what they say. This
slogan is in small black lower case letters and “Tesco” are in big red upper
case, which makes it more vibrant and stand out more. The slogan looks like it has been
handwritten, like t is a personal letter, Tesco are writing it to you and mean
to stick by it.
I
would say the main target audience would be people who like cheap prices with
good quality.
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